I remember starting off with my first interview and having no idea what I was doing. It wasn’t episode #1, but rather a Skype call I recorded with Julien Coquet after hanging out in Superweek in February of 2015.

I had been thinking about doing a podcast for a while, so I bought a microphone and planned to bring it with me to Hungary. I emailed my industry friends who would be attending the conference, and asked if they would do an interview with me during the week on the mountain in Hungary.

A few said yes, but we never actually set a time to do the interviews. I left the conference with no interviews, but I did get a note from Julien asking if we could do things a few weeks later.

So I researched how to record Skype calls, and Julien became my first interview guinea pig. The interview was OK. What you’d expect from a first time recording.

A whole six months later I conducted my second interview, this time with Rand Fishkin while working out of an AirBNB in Hawaii. This time I put more thought into the questions and wanted to see how Rand would react. It was the most thought that I put into an interview.

And it was also OK.

Somewhere along the way, things went from just OK to not bad. I’m not sure I’ve ever gotten beyond that point, to be honest. And I notice that others do a better job than me.

I wanted the podcast to be a natural conversation, so I have avoided pre-forming questions or having a bias in the interview subject and direction. So it’s more of a conversation with an interview, if I’m being completely honest.

So what have I gathered from 64 conversations with marketers I admire?

Lots. Here are 10 things I’ve learned from conducting 64 interviews.

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