After you select your target audience and do the work to decide what solutions they actually want and need now it's time to bottle up the package or products. This week we explore how to launch with the right amount of products to keep a lean ecommerce business that sets the stage for scaling.

Transcription: I like doing something new every day every episode. Yeah, I think it's cool. So next week is Konnichiwa all around the world. Hello. Yeah, what's up to the world? So this is episode 4 of just copped the e-commerce show. Yeah. I've been trying to be better at saying show and not just podcast because Karlos Miller said you don't want to box yourself in and call it just a podcast. You want to call it a show just in case. It doesn't limit you, what you can do and what you could be. So I'm trying to get better at saying show. But anywho, welcome to just copped. It is an e-commerce show. We are Lauren. I'm Lauren and I'm Kevin and we're the owners of July Five. It's an e-commerce agency designed for black e-commerce businesses.

So all your digital needs is what we are here to help you with. Well, that's website whether that's branding whether that's marketing strategy. Whatever that is. You have a cool idea and you need to you know, sort it out with somebody get some validity help to understand that this idea is a valuable or viable idea. We are your people. Um, and so this Pike or this show CL about to say it again this show is a show where we

Just get together and give our opinions about stuff. We try to teach you a little bit as we are learning to this not a podcast was like perfectionist experts who know, everything is just us telling you what we see in our business will we we know and maybe you can apply it to you. And so we usually talk about our we have a tech word of the week, which is so that you can kind of be up on lingo or just no words like

that pertain to your business so that you can you know, talk the talk because I think that's really important for actually meeting folks. Right? Exactly. And so we'll also gonna throw some like Tech lingo you words in there as time goes so that people are familiar with it. I know that when I first got into the business people would say stuff all the time and I wouldn't know necessarily what they were talking about until I had to like catch a context clue. So I don't want everybody else to have to do that. So we will share our knowledge of what we think the

The word means whether we're right or wrong, you know, that's just our interpretation of it. And then we do our topic where we just talk about something briefly pertaining to like a business your business how it could be better things to think about all those things and we do are just cop which is US highlighting a black owned business that we just copied from that we're really excited to share with you and we hope that you go out and you support to so drum roll.

The word of those we I really gotta find how to do it go. Like, I'm sure thing. Yeah. Yeah. So where do the week is up selling? Do you know what I'm selling is? No, I do now I'm selling is like a technique to make somebody by your more expensive product. Mmm-hmm.

So says it's a technique to convince a customer to buy something more expensive and upgraded version of what's been purchased what's being purchased so it's like if you worked at a Foot Locker or a Champs or something and you go to check out your sneakers and they're like, oh do you want these three pair of socks and come with it and you kind of get like a discount for buying the like the socks come at a discount and you buy it with your purchase and you're like, I got three new pair.