One of the best things about the #PhonlyInMarch interviews has been the chance to see common threads emerging. One of the most important ones is this: the community is what makes the content work. So many are investing so much in content and wondering why it doesn't work. Or they're not investing at all because they don't think their content will work. Both types of people are missing a very important step: showing love to the people who bother to care about you is what gives your content the lift it needs to do the with you need it to do.