Why is putting out the fire more fascinating than preventing the fire? And why do we think we don't have the money to prevent something, even if the lack of prevention creates a cost? Or worse, cost lives or quality of lives? We seem to be addicted to response, recovery and rescue. All that can change to our collective good., and in dramatic ways. In Upstream: The Quest to Solve Problems Before They Happen, best-selling author Dan Heath provides the road maps, the rationale ,and dozens of incredible real examples of how thinking upstream can change anything and everything.