Meet Joe Sanfilippo. Joe Sanfilippo is an experienced digital marketer who serves as the Manager of Growth & Partnerships for Today’s Business (a leading digital marketing agency based out of New Jersey). As part of his role, Joe handles all business development efforts at TB including lead generation/qualification, CRM management, proposal/contract development, negotiations, onboarding, and growth strategy. Joe also serves as the companies internal marketing manager and is responsible for managing all athlete / influencer campaigns and relations

Joe has been fortunate enough to work with top brands including, Butcher Box, Chomps, FOCO, Menlo Club, & Tomahawk Shades. In addition, his work has found success in the hands of professional athletes such as Chris Hogan, Kevin Garnett, Ray Lewis and many more.

In this episode, we dive deep into the power of influencer marketing, how it works, what marketers look for and how it has become a pivotal game changer in todays digital industry.