0:00

Have you cracked the code for chiropractic

0:02

marketing?

0:03

Uh, has anybody?

0:06

I don't think so. All right, everybody, welcome

0:08

to the KC ChiroPulse podcast brought to you by

0:10

Kats Consultants, helping doctors keep their pulse

0:13

on success. I'm Dr. Michael

0:15

Perusich, and I'm joined by my co host, Marisa

0:17

Mateja, known as the Overview Knower.

0:22

I know a little bit about a lot, right?

0:25

You know, a lot about, you know, a lot about

0:27

a little bit. No, no, no, no. Hey,

0:30

seriously. You know, we get

0:32

these calls all the time. We talk to doctors all the time

0:34

and one of the major

0:37

speed bumps, if you will, in practice seems to

0:39

be marketing. Yeah. And

0:43

it's tough. It's tough. You know,

0:46

you have to. Obviously

0:48

start with the basics, right? So start with

0:51

a good brand presence, which means

0:53

you got to have your logo and your coloring

0:56

and your, uh, you know, basic

0:58

stuff down your online persona. Who

1:00

are you? And sometimes

1:03

that's knowing your why. More

1:05

than anything. Um, so for

1:07

all you young docs out there, I would suggest

1:10

really nailing down

1:12

and Figuring out who

1:15

you are as a chiropractic physician

1:18

and what you plan

1:20

to bring to the community that you're

1:22

in

1:23

Okay, so hold on we talk about this whole why

1:26

factor a lot. In fact, we're doing a whole mastermind

1:28

on this right now, correct? Your, your

1:30

why is so important. If you don't know

1:32

your why, then it's kind of like

1:34

driving across country without a road map. You

1:36

really don't know what you're doing or

1:38

Google Maps or Google Maps. Yeah.

1:41

Or GPS. Yeah. So if

1:44

you don't know your why, you really

1:47

You really haven't mapped out where you were going

1:49

in practice, and this is incredibly important.

1:52

You know, yes. And in the beginning of practice,

1:54

you, you want to get every spine in the door that

1:56

you can. I get that. But,

1:58

you know, after about the first six months to

2:00

a year or so, you really should be starting to

2:02

kind of drill down to the

2:05

patients that are attracted to your why. And if you

2:07

don't know your why, then you won't,

2:09

you really won't attract to anybody of

2:12

stature. So that why is

2:14

an absolute absolute. Foundational component.

2:17

It is. And if you know

2:19

your why, you are

2:22

more likely to be able to ask

2:24

patients for testimonies. You're

2:26

more likely to be able to ask. And

2:29

let me back up. You should be able to ask the right

2:31

patients for the right patients. Exactly. Um,

2:33

you should also be able to

2:36

ask the right patients

2:38

for referrals. And

2:41

I think, okay, you're Back

2:44

up one more step. Not

2:46

only do you have to market in your practice,

2:48

but you have to sell and

2:51

you know, wow.

2:52

The four letter word,

2:55

everybody just, yeah,

2:57

you do, you have to sell and to

3:00

sell that is being

3:02

able to approach people

3:04

and ask them for testimonies.

3:07

It's being able to ask them for referrals,

3:09

guys. Referrals

3:12

are still number

3:14

one way people come to you, whether

3:17

you believe it or not. It's still the

3:19

number one way that you get patients

3:21

in your door is by referrals. You

3:24

can. Increase

3:26

that exponentially if

3:28

you're asking for referrals and

3:30

you're asking the right way, the right way.

3:33

Correct. So, you know,

3:35

that's one of the big places. I

3:37

think that a lot of offices

3:39

fall down because they

3:41

don't want to sell. They don't want to ask,

3:44

they, they want to not

3:46

sell their service

3:49

to other people, but yet

3:51

that's the number one way people get

3:53

to you. And do you know

3:56

those people that are referred to you will

3:58

spend 25 percent

4:01

more in your practice than

4:03

if they were someone just coming off the street

4:05

or seeing your other kind of marketing?

4:07

Wow. That's a big statistic. That's a

4:09

big statistic. 25

4:12

percent more. Why? Why? Do we know

4:14

why? Because 92 percent

4:16

of those people believe

4:19

in who sent them to see you.

4:22

They have trust in, they

4:24

have trust in the people that

4:26

are telling them you're the one

4:28

to go see.

4:31

So for every hundred dollars.

4:34

that a non referral patient spends.

4:37

The referred patient spends 125.

4:41

Who do you want to provide service to? I want to provide

4:43

service to the ones that pay the most. I

4:46

mean, that's

4:48

a no brainer. And it's not just that

4:50

they pay more, but there's

4:52

another factor, and that's that they

4:54

stay longer in practice. They stay

4:56

in practice and that's huge because that's, that's

4:58

how you build a business. I don't care what kind of business

5:00

you are. We can talk chiropractic, we can talk

5:03

hamburger stand, we can talk a box

5:06

store. The only way you build

5:08

a long term business

5:10

is by retention. It's not shoving

5:12

more new people in the front door. It's

5:14

keeping them from falling out the

5:15

back door. Yeah. And, and I think

5:18

we miss that in our profession. Um,

5:20

you know, long time ago it,

5:22

it was built. Our profession

5:24

has been built around the new patient. It's

5:26

been built around. We have to see

5:28

more, more, more, more, more, but

5:31

the problem is we're not paying

5:33

attention to like what you just said, who's going

5:35

out the back door. So the more,

5:38

more, more comes because we're not paying attention. Um,

5:40

focused on some of the key factors

5:42

in our practice, which absolutely

5:44

is retention.

5:46

Absolutely. And being focused on the new patient

5:48

so much as the cable company effect. It's,

5:50

it's, we're going to give you a deal to get you in the

5:52

door, but once you're a customer. Once

5:54

you're a client, once you're a patient, there's

5:57

no more deals. Now,

5:59

now we're going to present, you came in for 19.

6:01

Now we're going to present you with a 2, 500

6:03

treatment plan. Okay. That that's

6:06

tough. The only way you can make that work

6:08

is to be really good at, and I'm going to

6:10

say at this time, selling. And

6:13

I just want to make a quick point on this. I don't, I

6:15

don't want to belabor it too much. Marketing

6:19

and selling go hand in hand. And

6:21

again, I don't care what business you are, you

6:24

have to do both. And I know in our profession, we

6:26

have a tendency to want to just shut down when

6:28

we hear the sell word, but

6:30

here's the difference between the two and why they

6:33

have to be together. Marketing

6:35

gets people to your door, selling

6:38

keeps them inside. And

6:41

if you don't do the two, you

6:43

may be really good at getting people to the door, but if

6:45

your dropouts are high and people are dropping out

6:47

of the first, second, third, fifth

6:49

visit, it's because

6:51

you're not selling. You're not, you're

6:54

not telling them why they need to stay.

6:56

So marketing is telling them you have a service.

6:58

They might want to. To utilize,

7:01

but selling is connecting your service

7:04

to their need.

7:07

And you touched on it big time,

7:09

right? There are marketing

7:11

has to touch on that emotional

7:13

component and the need

7:16

and whatever they have going

7:18

on with their body

7:20

and those kinds of things. If you're not tying it

7:22

to the emotional connection. You're

7:25

going to struggle with your sales. You

7:27

have, you have to connect those

7:29

two dots because we

7:31

are people of emotion and

7:34

we, we really pay attention

7:36

to what triggers

7:38

our emotion and what's going to help

7:41

fix some of the things that, uh,

7:43

you know, are those components in

7:45

our, in our health and those kinds of things. Referrals,

7:48

another good statistic to think about is.

7:52

On average, we talk

7:54

about 90 different

7:56

products a week. Wow.

8:00

Is that a weird stat? We

8:03

talk about 90 different products

8:05

a week. Okay. As consumers?

8:07

As consumers. In general.

8:11

I hope that your patients are

8:13

talking about you as a,

8:15

we'll call ourselves a product of service.

8:17

Right. Um, we

8:19

want them to be talking about us. So

8:22

if we are, I'll go back to

8:24

my referral example, but if we are

8:26

asking people to talk about us

8:29

to the people that they're friends with more

8:32

than likely they will, because we've I'm

8:37

going

8:40

to have to start thinking about how often I mentioned

8:42

it made me start thinking

8:44

about it. I'm like, you know, that may be accurate.

8:48

Interesting. Okay. Yeah. How can you

8:50

leverage that so that you're a

8:52

big percentage of that 90 products

8:55

services? Yeah, it's all it's all lumped in there together.

8:57

I'm sure that's interesting.

9:01

Chiropractors, are you struggling with practice management?

9:06

We have personalized plans, expert advice,

9:09

and a supportive community. Join

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9:16

practice.

9:17

Okay. So I have a question for you. You

9:21

mentioned branding earlier. So,

9:24

as a clinic, we've got our Facebook page,

9:26

we've got our Google page, we've got our Instagram,

9:29

we've got our TikTok, we've got our, our

9:32

um, Twitter X, now

9:34

it's called, so we've got all these social

9:36

media platforms. When it comes

9:38

to branding, do we need to look different

9:40

on each platform, or do we need to

9:43

create some congruency?

9:46

So what I mean by that is you're

9:49

going to use your same logo

9:51

colors, those kinds of things, but each platform

9:54

you may be talking to different audiences.

9:56

So on your platforms,

9:59

you have to determine who's

10:01

your followers, who are those people

10:03

that are, listening

10:05

to you on the different platforms. Great

10:08

example, Facebook, Facebook's going

10:10

to be a plethora of different age groups, more

10:12

than likely. Okay. So you've got everybody from

10:15

your teenage. Uh,

10:17

patients all the way through your

10:20

geriatric patients anymore. You

10:22

know, a lot of them have Facebooks. I know my

10:24

parents do and they're in their seventies. So we're

10:27

getting to that point where Facebook covers

10:29

a really broad

10:31

range of age groups. Okay. Obviously

10:34

that's just one demographic that I'm talking

10:36

about here, but the, the demographics

10:39

going to be, who are your followers? So. Every

10:41

now and then go look and see who's following

10:43

you because the information

10:46

that you give on Facebook, if it's

10:48

a higher, older group,

10:51

may be different than the information you give

10:53

on Instagram, for instance. So

10:56

while it can be the same Instagram,

10:59

you may end up with a more

11:02

youthful audience there. So it

11:04

may be more about, uh,

11:06

moms or, kids

11:09

or. It may be more

11:11

about some products or different things

11:13

that relate to that age group.

11:16

So look at who, who's following you on

11:18

the different platforms, um,

11:20

you know, Twitter,

11:24

you know, that's a tough one. I think,

11:26

uh, locally, you know, you just

11:28

need to be following some people that are local

11:30

businesses and those kinds of things to

11:32

be able to comment on their stuff. And hopefully they're coming

11:35

back on your stuff and those kinds of things, uh,

11:37

you know, and the same thing goes with, TikToks,

11:41

if you can find your niche on videos,

11:44

uh, that's a great place to be. I

11:47

just, you can have a lot of fun there

11:49

and people want to be places

11:51

that are fun. I think

11:53

you have, I think the problem with

11:55

TikTok is you just have to be careful that

11:58

you're not doing a ton of adjusting

12:00

and you're scaring people. we've

12:02

seen, we've all seen those TikToks that make you cringe,

12:05

you know, and things, you just have to

12:07

stay away from that. My suggestion,

12:09

is to,

12:10

or that you're being made fun of. Right.

12:13

Or denigrated.

12:14

Exactly. So my recommendation

12:16

is before you do any kind

12:18

of adjusting ever on video,

12:21

I would get with your malpractice company

12:24

and ask them questions about what

12:26

they recommend. Yep.

12:28

Because I think you'll be surprised on what they recommend. So

12:33

yeah, we know what's going on. Yeah. Yeah. That,

12:35

that would be my recommendation there.

12:37

So we,

12:40

we've got all these different social media platforms.

12:42

Let's talk a little bit about social media strategy.

12:46

How do we, how do we actually

12:50

leverage all these platforms? So they're,

12:52

they're working and how do we manage

12:54

this whole thing?

12:56

Well, it's the one thing that I think is

12:58

our second area of. Places

13:00

we fall down in practice, we

13:02

get busy and we forget to plan. So

13:05

I think content calendars are

13:07

incredibly helpful if

13:09

you're planning out your marketing. And

13:12

that means, you know, every

13:14

single week, what's going to go out on what

13:16

days you've got it planned out. If

13:18

you're going to do videos, you've got them recorded ahead

13:21

of time. It's all about

13:23

planning correctly and making sure

13:25

that you're putting out the messages that you want. And

13:28

that goes down to what

13:30

kind of month is it? Um, so

13:32

great example, January, what's the. biggest

13:35

thing that you think of in January. It's

13:37

getting healthy, right? It's getting

13:39

our resolutions in order. It's, starting

13:42

back on a workout plan. I'm eating right again.

13:44

I've gotten through the holidays. If you're going

13:46

to have those kinds of messages and you know that

13:48

that's important to your listeners, it's

13:51

a great time to do that. Especially if you offer

13:54

Weight loss or wellness programs in your office.

13:58

Yeah, that's great And you know when it comes to making

14:00

videos we hear from doctors all the time

14:02

Oh, I'm scared to death to make a video

14:05

and and and that's okay to have a little stage fright

14:07

in doing them But the more you do them

14:09

the better you get at them But

14:12

the one thing you don't want to do is you don't

14:14

want to make it too canned You want it to

14:16

just be fresh and lively and your personality

14:19

so don't memorize it. I watched one the other day

14:22

The subluxation is

14:24

the primary thing that

14:26

chiropractors work on.

14:28

You, you don't want to come across like that. You

14:31

want to come across as, Hey, you know what? We treat subluxation.

14:34

So here's what that means. Here's why chiropractic

14:36

is so amazing. And they

14:38

don't have to be long.

14:40

No, that was what I was getting ready to say. They

14:42

don't have to be something that's

14:45

incredibly long. One to three minutes is more

14:48

than enough on Facebook. Okay? If

14:50

that's where you're going to be putting them. More

14:52

than enough on I don't remember what TikTok allows

14:54

you to do, but you've got platforms

14:57

that are asking you for shorter

14:59

content. So it doesn't

15:02

have to be long. It's just a tip. It's

15:04

just a little advice. It's just

15:06

the information that gets

15:10

in their head to make them understand that

15:12

you have some knowledge that they need

15:14

and they need your help for something that's going

15:16

on with them. So

15:17

you told me something not too long ago that I think is

15:19

really interesting. How do most people

15:22

watch videos?

15:25

On social media,

15:27

well, probably at work on silent.

15:29

Yeah. So they're, they're, they're looking at the, either

15:32

the activities or

15:35

the reading the captions.

15:37

Yeah. So it's,

15:38

I know my daughter, my daughter is so caption

15:41

oriented anymore. Even

15:43

if if she watches a movie on Netflix,

15:46

she turns the captions on. I'm like, why are you doing that?

15:48

I like reading it. I'm like, okay

15:50

You know, what's really funny and oh I could get in trouble

15:53

for saying this my husband's hearing is um

15:55

Going downhill just a little bit. Okay

15:58

so I have to laugh because

16:00

lately i've even noticed him doing that

16:02

and While we're watching tv. He's

16:05

got the captions on and it drives me A

16:07

little crazy, but I get it. And

16:10

you know, if people are on their phones,

16:12

if they're on their phones, especially at work,

16:14

they don't want people to know that they're diving

16:17

into Tik TOK or going down a rabbit

16:19

hole, right. But they put

16:21

it on silent. So captioning

16:23

is important.

16:25

It is important. So, you know, make sure

16:27

that's part of your social media

16:29

strategy. So how,

16:34

how, what are the best ways to kind of

16:37

build a following?

16:38

Hmm. That's a great question. Um,

16:42

I would say the very first thing is

16:44

asking your patients to follow you,

16:47

asking them to share your information,

16:50

asking them to like, and

16:53

there's lots of ways to do that. I mean, we've seen

16:55

people do contests and different things at the,

16:58

if I get to a thousand people,

17:00

I'm going to give this away, obviously that's

17:02

one way. But most of the time

17:04

it's, You've got to talk

17:07

to your, your people that are coming into your

17:09

practice. And that's part of that

17:11

selling. It's getting them

17:13

to like you, follow you,

17:16

pay attention to your content and,

17:18

and ultimately, hopefully share it. Uh,

17:21

that's going to be the first thing. You can also

17:23

get a following by collecting emails

17:26

and staying ahead of people there.

17:28

That's also another avenue of marketing

17:31

that is an easy

17:33

one. You can throw

17:35

out an email every couple of weeks

17:37

to people who have not been into your practice

17:40

to stay in front of them. Again, that's

17:43

another area that I think we

17:45

forget about. Those people already had trust

17:47

in you at one point, they came to see you,

17:50

they've been in your practice, they've seen

17:52

what you have to do. They know your staff.

17:55

Whether they just fell off your schedule or

17:57

something like that. Those are the people

18:00

that we should also be staying in

18:02

front of. And so that's

18:04

a following that you need to cultivate.

18:07

So whether it's email or text, I mean,

18:09

there's plenty of platforms out there

18:11

that allow you to do those things very simply

18:14

now and put in messages that

18:16

automatically go, it doesn't take,

18:18

it may take a little time on the front end, but it doesn't take

18:20

time on your regular day to day. timeframes

18:23

to stay in front of those people.

18:25

That makes sense. Um, when

18:28

it comes to, to content, should

18:31

it be educational? Should they be,

18:34

should doctors be doing blogs,

18:36

podcasts, video? What, what,

18:38

what are the primary focuses there? Yeah.

18:41

Focuses, foci, focuses. You

18:43

know, all

18:45

of it. I mean, you know, and I hate to say that,

18:47

but that's where your content calendar comes into play.

18:50

So when you're putting that together,

18:52

it's, I'm going to do a blog once

18:54

a month, or I'm going to do a video

18:57

twice a month, or I'm going to do, that's

18:59

where that planning comes in because you

19:01

can create different avenues

19:03

of getting in front of people, everybody's

19:06

a little different in what they absorb. So

19:08

you want to make sure that you're utilizing different

19:11

things. It also plays into your

19:13

SEO, your Google search ability.

19:16

You know, there's so many other things that fall

19:18

into that category when you're thinking

19:20

about what to put out. So

19:22

not only is video

19:24

good, but written word

19:26

is still really good. To have on

19:29

your website to have keywords

19:31

in to allow

19:33

people to when they type in chiropractor

19:36

in my area, you come up because

19:38

you have some of those things already on your

19:40

website. It's the written word that's still

19:43

the Google searchability factors.

19:46

And it needs to be original, right? You don't want to take

19:48

something somebody else did and put it on your site

19:51

because then you're just marketing them. No,

19:53

you, you absolutely want

19:56

everything to be original, no plagiarism,

19:59

none of that. You want to make sure you're very

20:01

original in your content and your creation.

20:03

So, uh, there are tools

20:05

out there, it's amazing

20:08

in this day and age, what. Is

20:10

available. AI is in

20:13

my opinion, unbelievable.

20:15

It's so cool. is it scary?

20:18

Absolutely. A

20:20

little bit scary, but it's amazing

20:23

what can be created in no time.

20:25

And then you can take that information,

20:28

edit it down and then go put it

20:30

into platforms,

20:32

um, that allow you to look for plagiarism

20:34

and make sure that it's original content.

20:37

It's very simple to do. Very

20:39

easy to use some of these things the

20:42

tools are right there in front of us Uh,

20:44

I was on one the other day that created

20:47

30 videos in about five minutes

20:50

And I literally just

20:52

about fell out of my chair watching it. It was so cool.

20:54

I mean It's just,

20:56

they were good. They're great. I mean, it's

20:58

just amazing what we have

21:01

at our fingertips nowadays to make

21:03

those kinds of things easy on

21:05

a practice who maybe doesn't

21:07

have the resources to go out and hire

21:09

people to do it for you. You

21:11

can do this stuff yourself. You have to be organized.

21:15

You have to understand the branding

21:17

and those kinds of things and your why, of course,

21:20

but you can do these things yourself.

21:23

And just from a content standpoint.

21:28

How do they drill down? What are the best ways to

21:30

drill down on what to

21:32

talk about? Like,

21:34

should they talk about therapy? Should

21:36

they talk about just what makes them unique and different?

21:39

Yeah. You know, if you don't know, your very

21:41

first place is, Google search,

21:44

go search what people are putting in, in your area.

21:46

It tells you it's amazing,

21:48

you know, put chiropractic. In

21:51

and just see what comes up. It'll give

21:53

you a drop down of what the most common searches

21:55

are. That's a great list to

21:57

start with.

22:00

Yeah. And you know, when you're when you're drilling

22:02

down on your why think about your uniqueness,

22:04

you know, what makes you unique? What makes you different?

22:07

And I was talking to a doctor doctor the other day,

22:09

and he was the only one in his town that has

22:11

laser therapy. Great. That's

22:13

one of your unique points. If

22:16

people need laser therapy and you're going to tell them

22:18

why they need it in your marketing, then

22:22

they have to come to you to get it.

22:23

Yeah. So just take that example. What

22:26

are the things that people would come to

22:28

you and use? Laser therapy for,

22:30

you know, there's 20

22:32

different short videos right there,

22:35

probably more than that, but you know what I mean? Like that there's

22:38

tons of content sitting right in front of

22:40

you. You just have to think

22:43

about it in terms of what

22:45

would a patient want to know? What do they need

22:47

to know? What would they come to you

22:49

for? What would you recommend it for?

22:52

There's four videos right there, right

22:54

there. Yep, exactly. So

22:58

I know there's a difference and I know this stuff. I'm just

23:00

asking you cause you are the overview

23:02

knower posting

23:05

versus

23:06

paid. Yeah. You

23:08

know, I'll just put it simply is

23:11

Google a for profit business. Oh

23:13

yeah. Is Facebook a for

23:15

profit business? Oh yeah. Yeah.

23:19

Do they want you to spend marketing

23:21

dollars with them? Of course they do. And

23:23

when you do, they're going to put

23:25

you in front of audiences that you choose

23:28

to be in front of. So very

23:31

important to be paying

23:33

for some of the content. Some

23:36

of us are lucky enough every now and then

23:38

to get a organic

23:43

posts that goes viral, right? I mean, it

23:46

doesn't happen often, more

23:48

often now because of, um, Tik TOK,

23:50

I would say we had one

23:52

that went nuts. Yeah.

23:54

I mean, all of a sudden you've got a million views, you

23:56

know, and you're doing, Oh, I

23:58

think that that

24:01

doesn't happen as often. So I think in

24:03

our minds when we're posting things on social media,

24:05

we're like, Ooh, we're going to get this to go viral

24:07

or whatever. And then you don't get very many likes and you're like,

24:09

Oh, well that's where

24:11

those paid advertising dollars

24:14

come in. You have to utilize some of that

24:16

so that they'll open their algorithms

24:18

up. No, we don't

24:20

know what the algorithms are still. That's

24:22

a top secret thing, right? They keep

24:24

those under wraps, but you

24:27

know, they open that up just a little bit. And it's like,

24:29

it's like flood doors. You know, they let people

24:32

see you for a little bit and they close them back

24:34

down. So if you're only

24:36

working off of organic, it's going to be a lot harder.

24:39

True, true. So we've, we've talked a lot about

24:41

social media marketing and, um, you

24:44

know, internet marketing and those kinds of things. What

24:47

about just getting out of the office and out in the community?

24:49

Still very important. People have to see

24:51

you. We connect with faces. We connect

24:54

with people. If you're not

24:56

getting out in your community, shame on you is

24:59

all I have to say. You are missing

25:01

out on opportunities left and right.

25:03

Then look for ways

25:06

to be seen in your community, whether you're Sponsoring

25:09

something, whether you're a coach

25:11

of something, whether or

25:13

not you're doing a talk

25:15

somewhere in your community,

25:19

get in front of businesses.

25:21

There's a thousand ways

25:23

to interact with your community on a daily

25:25

basis. And I highly

25:27

recommend that the more people that know

25:30

who you are. And that you're there

25:32

and you're there and supportive

25:35

of other businesses and other

25:37

community projects and those kind of things, they're

25:39

going to be interested in who you are and wanting to come

25:41

see, see what you

25:42

do. Absolutely. And it's simple

25:45

things like don't, don't just sponsor

25:47

a little league team. For example, go

25:49

be at the little league games.

25:51

You can sponsor it too, but you know, be

25:53

there, be present volunteer

25:55

oranges. Go pass out some, find

25:58

ways to connect with

26:00

those people so that they know

26:02

who you are. Hey, I'm not just going to sponsor.

26:04

I'm going to make sure you guys have little water bottles

26:06

every time you play, put your logo on

26:08

it, put, put your sticker on there, you

26:10

know, put a. Free consult

26:13

on there. There's so many ways to

26:15

be involved,

26:18

you know, turn your, turn your clinic into a

26:20

Halloween, house at

26:22

Halloween time, not a scary one, but you know,

26:24

you, you can have a, basically a trunk retreat.

26:26

You have kids in the community come in and they can go

26:28

to different stations and you've got it all

26:31

decorated up. And, um,

26:33

you know, that, that just draws people to

26:35

you, things, things like that.

26:37

Absolutely. And there's so many ways. I mean, you

26:39

can do things right out of your clinic. Like

26:41

you just said, have a kid's day and have

26:43

other, uh, businesses

26:45

come in and have booths at your office so that

26:47

parents can get to know more providers.

26:51

There's so many things that you can do, but yes,

26:53

community involvement is

26:55

still incredibly important. And I

26:58

see. I'd

27:00

say since the pandemic, but I think it was even before

27:02

that. I see a lot of

27:04

younger people because they're so

27:06

ingrained into their phone and connecting

27:09

via apps and those kinds of things and not face

27:11

to face. I see a lot of

27:13

young docs coming out of school, scared to

27:16

death to do those things, scared to death to go

27:18

in the community and make a name for themselves. And

27:21

I, over and over again, I see them fail

27:23

in practice because they are unwilling.

27:26

Nervous all of those things

27:28

to do those little marketing

27:30

things Very very important

27:33

to get over that and put yourself

27:35

out there. Yeah,

27:37

I Getting out like

27:39

in the community is just huge Very

27:42

important very very important. Okay,

27:44

so technology is changing. You've talked

27:47

about ai What do

27:49

you see in the future

27:51

as far as trends and marketing? Oh

27:53

gosh,

27:55

it's a great question. Um

27:57

I mean, I think I think A. I. Is gonna play

28:00

a very important part. We're already seeing that. Yeah,

28:02

yeah, especially

28:04

when it comes to content development. It's such a

28:06

helpful tool. I was just

28:08

getting ready to say that I see that being

28:10

a trend that obviously is not going away.

28:13

it'll just keep developing into

28:15

cooler and cooler things. I mean, we're already seeing

28:18

video creation being able

28:20

to be made very easily. Um,

28:23

again, keep in mind some

28:25

of that may not have Yeah, yeah, yeah. You in

28:27

it. So you have to be sure to interject

28:30

your picture, your photos, your

28:32

make it personal. Uh, but

28:35

I think there's ways coming

28:37

that are going to make marketing

28:40

easier on the small

28:42

business owner. Let's put it that way.

28:45

I think that's a trend that you don't necessarily

28:47

have to go out and pay someone

28:49

else to help you. Some of the stuff you can

28:52

do on your own.

28:54

You know, one of the simplest ones we

28:56

haven't really even touched on this is These

28:58

text messaging systems

29:00

that are out there where it's

29:03

not just an appointment reminder You

29:05

can send out birthday wishes you and we

29:07

haven't seen you in a while Hey,

29:09

our clinic's putting on this big event. We're inviting

29:11

you. I mean you can do all kinds of great things with them

29:13

That's just another marketing tool and using

29:16

technology at the same time,

29:17

you know I'll touch on one technology

29:19

thing that we you know doesn't necessarily

29:21

have to do with The type of marketing

29:24

we've been talking about but it's online

29:26

scheduling It's been around for a

29:28

little while. We're having

29:30

a hard time embracing it, I think, in

29:32

a lot of offices. Online

29:34

scheduling is incredibly important

29:37

to the procedures and

29:40

the day to days of your staff, and

29:42

I can't tell you enough how

29:44

important online scheduling will become.

29:47

I think it's going to be one of those tools that

29:49

you just don't want to live without. I

29:52

think it decreases the phone

29:54

calls that come in to your practice. It

29:56

allows your staff to be more

29:59

of a marketer,

30:01

salesperson. Relationship

30:04

builder, those

30:06

key elements of retention, in

30:08

my opinion, I think

30:11

you end up in a place where

30:13

online scheduling is just convenient

30:15

and easy for people. I, it,

30:18

this goes back to the young group that

30:20

we were just talking about a little bit ago that

30:22

have a hard time getting in front of people. They

30:25

don't want to pick up the phone and make a phone call. They

30:27

don't want to talk to anybody on the other end. I

30:29

will say my son is that person.

30:31

He, he would much rather make

30:34

an appointment online than

30:36

pick up a phone and call someone. We

30:39

are seeing a shift in that and

30:41

I highly recommend you look at online scheduling.

30:44

Yep. Whether you like it or not, it's here

30:46

and you need to be utilizing it for

30:48

sure. It's a great tool. We've

30:50

talked about a lot of things to help

30:52

the chiropractic office really try

30:54

to crack the code of marketing. We

30:57

talked about branding and the importance of that

30:59

having consistent colors and images,

31:01

but speaking to your audience, depending

31:03

on which platform you're on. Um,

31:06

we talked about that brand presence. We talked

31:08

about, Some strategies for social

31:10

media. That was great. We

31:12

talked about getting out in the community and different types of

31:14

content that you should be doing Building,

31:18

you know what it really all comes back to patient experience

31:21

Yeah And showing them what kind of patient

31:24

experience They're gonna get when

31:26

they come to your office because that's part of what people

31:28

are looking for. Absolutely I

31:30

think that just kind of sums it all up. Well,

31:33

Marissa, thank you for jumping on here with

31:35

me today and being the overview knower

31:38

that we all know you are. We

31:41

hope this information really helps you guys out there

31:43

in your practices. And if we can be a further help,

31:46

go check us out at Kats, consultants. com.

31:48

We're doing all kinds of great things for

31:51

doctors. Really helping

31:53

setting you up for success. It's not just you,

31:55

but setting your, your team up for success

31:58

and so forth. So go check us out

32:00

and, uh, we've got a whole, whole bunch of

32:02

free resources and things on there and,

32:05

uh, check out our downloads and so forth.

32:07

And. Subscribe to the podcast

32:10

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32:10

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32:13

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32:15

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32:18

We do. And we love interacting with you guys. So,

32:21

because we're doctors too. So, all right, everybody,

32:23

thanks for tuning in to the KC Chiro Pulse podcast,

32:26

brought to you by Kats Consultants, helping doctors keep

32:28

their pulse on success. We

32:30

will see you next time. See

32:32

ya.