ENTREPENEURSHIP 101: Learn the necessary startup principles needed to ensure your new business or company is a success. Hiten Shah, is the founder of two successful startup companies including KISSmetrics, and will share with you what makes a new business successful. Hiten is passionate about helping other entrepreneurs and startup people, so if you are thinking about starting a new business this is for you! Entrepreneurship 101 covers topics including business plans, competitive research, testing your new business model, venture capital vs. bootstrapping, and more!