The dream team that Instagram brought together, Yeti an accomplished fabricator based in Iowa, and Yolo, a former marketing exec who escaped the rat ace, have been long time supporters of the KC brand and we finally got a chance to sit with them both at SEMA. From their chance encounter through Instagram to building a simpler life connected to the outdoors and fabricating things that go vroom, they are the success story in a world that tends to forget to stop and smell the roses. Learn more about KC at KChilites.com and YETI at @thejeepcalledyeti and Yolo @thewildyolo and collectively at YETI-BUILT.com. Celebrating over 50 years of helping you Adventure Further®, these are the stories that have made KC the brand it is today. Hosted by Ali ( @katethejeep ) and Baja racing legend Chuck Dempsey ( @chuck_dempsey ).