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Episode 2059: Keith Teare on why critics of the iPad Crush advertisement are "haters of the future"

Episode 2059: Keith Teare on why critics of the iPad Crush advertisement are "haters of the future"

Released Friday, 10th May 2024
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Episode 2059: Keith Teare on why critics of the iPad Crush advertisement are "haters of the future"

Episode 2059: Keith Teare on why critics of the iPad Crush advertisement are "haters of the future"

Episode 2059: Keith Teare on why critics of the iPad Crush advertisement are "haters of the future"

Episode 2059: Keith Teare on why critics of the iPad Crush advertisement are "haters of the future"

Friday, 10th May 2024
Good episode? Give it some love!
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Apple’s Crush advertisement for their new range of iPads got so crushed by its critics that Apple apologized and announced the commercial wouldn’t go on tv. But according to Keith Teare, author of the That Was The Week tech newsletter, the massive reaction to this ad reflects a troubling cultural hysteria which, he believes, is driven by “snowflakes” on social networks like Threads. And the truth, at least according to Keith, is that critics of new creative devices like the iPad are actually “haters of the future” unwilling to acknowledge the inevitable progress of history.

Keith Teare is a Founder and CEO at SignalRank Corporation. Previously he was Executive Chairman at Accelerated Digital Ventures Ltd - A UK-based global investment company focused on startups at all stages. He was also previously the founder at the Palo Alto incubator, Archimedes Labs. Archimedes was the original incubator for TechCrunch and since 2011 has invested, accelerated or incubated many Silicon Valley startups including Around (sold to Miro), Millicast (Sold to Dolby), InFarm, Miles, Quixey; M.dot (sold to GoDaddy); chat.center; Loop Surveys; DownTown and Sunshine. Teare has a track record as a serial entrepreneur with big ideas and has achieved significant returns for investors.

Named as one of the "100 most connected men" by GQ magazine, Andrew Keen is amongst the world's best known broadcasters and commentators. In addition to presenting KEEN ON, he is the host of the long-running How To Fix Democracy show. He is also the author of four prescient books about digital technology: CULT OF THE AMATEUR, DIGITAL VERTIGO, THE INTERNET IS NOT THE ANSWER and HOW TO FIX THE FUTURE. Andrew lives in San Francisco, is married to Cassandra Knight, Google's VP of Litigation & Discovery, and has two grown children.

Keen On is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.



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