Paige Leacey is a copywriter based in Bali. Paige has worked as a news journalist, a radio-ad copywriter and within the promotion and activation teams. Now she has built up Squawk Content, whose focus is on building high-quality content that adds value to the brand’s she works with.

In this episode we’re chatting about Paige has grown her portfolio of clients as a copywriter, how to niche down, and some incredible resource you can use to access research and articles.

Three key takeaway points are:

• “The riches are in the niches”, become a well read writer in your space and specialise in a certain topic.

• Start with one audacious email a day to begin getting new clients.

• When cold pitching, read the entire website, and think about the angle not just the subject. Try to have interview talent locked in.