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Affiliates: Structuring the Perfect Affiliate Offers with Thomas McMahon, ClickBank

Affiliates: Structuring the Perfect Affiliate Offers with Thomas McMahon, ClickBank

Released Wednesday, 31st January 2024
Good episode? Give it some love!
Affiliates: Structuring the Perfect Affiliate Offers with Thomas McMahon, ClickBank

Affiliates: Structuring the Perfect Affiliate Offers with Thomas McMahon, ClickBank

Affiliates: Structuring the Perfect Affiliate Offers with Thomas McMahon, ClickBank

Affiliates: Structuring the Perfect Affiliate Offers with Thomas McMahon, ClickBank

Wednesday, 31st January 2024
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Thomas McMahon is all about successful Affiliate Marketing – having spent eight years helping grow affiliate platform ClickBank – both on the publisher (affiliate) side and the merchant (advertiser) side. AND he’s also the co-host of ClickBank’s own “Affiliated” podcast.

In this episode, we discuss:

  • The importance of a targeted and evergreen affiliate offer
  • How paying commissions promptly positively affects your program and why reserves are key for handling refunds
  • What competitive commission rates can mean for your business and your affiliates


Dive in:

[02:54] Thomas’ affiliate marketing journey.

[06:30] Getting your affiliate offer right.

[11:59] Focusing on targeted, high-converting affiliate marketing campaigns.

[14:49] Send affiliates to targeted landing pages designed to convert.

[17:37] Go evergreen on your offers.

[19:04] How speed of payment can affect your affiliate program.

[22:33] Affiliate success depends on business model, conversions.

[26:06] Listen to hear Thomas’ Insider Tips!

Find our notes here: https://keepopt.com/189

Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor



**** Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

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From The Podcast

Keep Optimising

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = SEO - Next Mini-Series = Marketplaces, including Amazon - Last Mini-Series = Google Ads Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/

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