Email: 2024 Deliverability Update aka how to get into the Inbox with Emilia & Ali, Intuit Mailchimp
Email: 2024 Deliverability Update aka how to get into the Inbox with Emilia & Ali, Intuit Mailchimp
Email: 2024 Deliverability Update aka how to get into the Inbox with Emilia & Ali, Intuit Mailchimp
Emilia Swiecicka & Ali Wood are email marketing experts from Intuit Mailchimp, joining us to explain what all the recent deliverablity updates mean for you.
In this episode, we discuss:
- Data Hygiene The importance of a clean and segmented email list
- The technical aspects of email deliverability
- Why consistent engagement and respect for subscribers are key
- What KPIs you should monitor
- And of course... DMARC, SPF, and DKIM!
Dive in:
[05:24] Differentiating between delivery and deliverability is crucial.
[07:42] Follow-up quickly with customers for engagement.
[12:03] Setting up custom domain authentication is simple.
[13:37] Security protocols for reducing spam and spoofing.
[15:34] For effective email deliverability, cover these regulations now.
[17:07] Insider Tips from Emilia and Ali!
Find the notes here: https://keepopt.com/197
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From The Podcast
Keep Optimising
We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - This month = SEO- Next month = OmnichannelPrevious topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion RatesYou can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only.AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/I look forward to helping you keep optimising your marketing very soon!Chloe Thomas, host of the showAbout our host:Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.Join our email list: https://keepoptimising.com/Join Podchaser to...
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