On today’s episode, Shannon tackles why your name might not be the best choice for your company’s identity. She'll share insights on the potential risks and long-term considerations of business naming—from privacy concerns to future growth and sellability. If you're in the throes of naming your venture or rethinking your existing business name, Shannon has the actionable advice you need. Join us for a mix of practical tips and expert knowledge, all served up in our signature judgment-free style.

What you'll hear in this episode:

06:13 Avoid risks by not naming business after yourself.

07:10 Unique business names are like Taylor Swift's Easter eggs, personal and flexible.

12:25 Limited spots available for transformative business sessions.

If you like this episode, check out:

Do You Really Need a Business Plan?

3 Reasons to Separate Your Business Money from Personal

CFO Q&A - Tax Estimates

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Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

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The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.