An important concept most people don’t consider is WHEN to ask for feedback. It is typically asked at the END of an event - after the webinar or course or vacation, etc. This is known as the “autopsy approach”: waiting until the event is over

What Everyone Overlooks when Gathering Feedback

Jan 20th, 2021 8m 2s

When we ask customers, clients, members, students, or attendees for FEEDBACK, we must include both the HOW and the WHY in our instructions. The result is meaningful, specific, honest comments from your audience from which you can take proper a

Closing the Loop with Your Audience

Dec 9th, 2020 10m 10s

The greatest positive impact you can have on your “audience” (clients, members, students, attendees, customers) is to “close-the-loop”: share back some results you gathered from the surveys they answered. This proves that their voice was heard

Goals Are For Losers

Nov 25th, 2020 9m 55s

Visit http://matthewchampagne.com/Kirkpatrick/ while you listen to this episode - a special infographic for all Kirkpatrick fans! Goals don’t work for most people. We’ve known this for 45 years, when “goal setting” as a lone motivational tool

Episode 004 - Why survey results are often so wrong

Jan 24th, 2018 10m 2s

The most critical metric when gathering feedback from our people is the same metric that is totally ignored. If you don’t know your RESPONSE RATE, then you won’t know if your results are meaningful or meaningless, whether interpretable or misi

It works for me, it will work for you

Oct 10th, 2017 8m 47s

We can be super choosy. With so many people selling us tools and methods and apps that (they say) we absolutely MUST have for our business or our life, let’s use a solid criterion for selecting. If their proof of results consists of “it worke

Three billion reasons you don't want satisfied customers

Oct 1st, 2017 4m 24s

We need to stop trying to satisfy our customers, members and clients, and focus on turning them into LIFERS - folks that aren't going to leave us for a lifetime. Here are the 3 billion reasons why. Takeaways: • Of the 3 billion people coming

This season’s most harmful survey practice

Oct 1st, 2017 9m 11s

You’ve seen others use it and wonder if you should use it yourself: the technique where you segment or bucket prospects. This practice violates several psychological principles and most are methodologically unsound so that you drive people awa

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