Smile Prep operates a website that provides reviews of clear aligners (or ​“invisible braces”) based on an ​“extensive five-point analysis.” Because Smile Prep’s sole source of revenue consists of commissions from some of the companies it reviews, Smile Direct Club (or ​“SDC”) filed an NAD challenge suggesting that the company ​“slants its rankings and reviews to favor those companies that make payments to it at the relative expense of those companies that don’t.”

https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/company-complies-with-narb-decision-on-review-disclosures-after-ftc-intervenes

Gonzalo [email protected](202) 342-8576www.kelleydrye.com/people/gonzalo-e-mon

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