In a recent decision, NAD notes that ​“clean” claims are ​“ubiquitous in the beauty industry.” Despite that, the term doesn’t have a clear definition and reasonable minds can disagree over exactly what it means. That creates a challenge for advertisers who are generally required to be able to substantiate all reasonable interpretations of their claims. Although NAD doesn’t take a position on what ​“clean” should mean, the decision provides some helpful guidance for advertisers who want to use the term.

https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/nad-provides-guidance-on-clean-claims

Gonzalo [email protected](202) 342-8576www.kelleydrye.com/people/gonzalo-e-mon

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