In this episode, we explore the intricacies of CrossFit's unique ecosystem through its affiliate model. Join us as we unravel how each gym develops its distinct personality, fostering a tapestry of advantages and drawbacks.

We dissect the macro and micro communities thriving within these boxes, highlighting the significance of adept owners in cultivating lasting, vibrant communities that enhance member experiences and sustain business growth. Our special guest this week is Ben Dziwulski, the visionary behind WODprep. With over a decade of immersion in the CrossFit realm, Ben's expertise enriches our discussion, shedding light on how WODprep empowers everyday CrossFitters to excel across all facets of fitness through tailored coaching and comprehensive courses.

Tune in as we uncover the nuances of CrossFit's affiliate model and explore how passionate owners like Ben Dziwulski are instrumental in sculpting communities that not only thrive but also elevate the fitness journey for all participants.