In this open and in-depth conversation with CrossFit CEO, Don Faul, hosts John and Niki explore a range of important discussions related to the future of CrossFit. Don dives into the relationship and influence of private equity with CrossFit, a pivot towards a greater focus on health, and the key role of affiliates in the expansion of the CrossFit community. He also speaks on the focus and value of the brand, aspirations around the brand outreach, and his commitment to creating a strong internal culture within CrossFit. The episode provides valuable insights about the strategic changes and initiatives that are underway at CrossFit and its future direction.

To find an affiliate and try CrossFit > https://www.crossfit.com/