Rick Lite and his wife, Lori, ventured into publishing in 2003 with a line of books and CD’s through their company, Stress Free Kids.  They even negotiated a deal on ABC’s Shark Tank in Season 1, Ep. 3.  After achieving international success, they decided to form a new company in 2010 called Stress Free Book Marketing to share their knowledge and strategies to help other authors do the same.Inside This EpisodeHow to Know If You Should Write a BookWhy You Should Start In ReverseUsing Your Book As A Part of Your PlatformFinding the Right Marketing Mix for Your MessageThe Key to Avoiding Getting Stuck in a Writing ProjectThe Ideal Scenario for Writing and Marketing Your BookThe Main Ingredients for A Successful Book LaunchThe Reality of Independent and Traditional PublishingLinks:WebsiteLinkedIn Twitter