Once you have your feature-length video, you can post your video to YouTube with the transcription, great hashtags and keywords, and a compelling call to action. That’s just the starting point.

Now that you have your transcription, you or one of your team members, even a VA, can break that content apart into smaller pieces of content, like quotes, blog articles, a weekly email publication, or Instagram posts. You can schedule your content to publish at different times throughout the day. You can trust a team member to do this for you, which is a struggle for me because I’m a recovering perfectionist and a recovering control freak. However, trusting a team member to do this is becoming one of my best investments already in the past few months. Find a great team member who you can train and guide them to post how you would like and let them get to work.

I cannot emphasize this enough that you need to adapt your content to fit each specific channel, not just copy+pasting your content from one channel to the next. YouTube is a very different platform than LinkedIn, which is an entirely different world from Facebook and Twitter and Snapchat and every other different platform where you can publish content.

This is the step where you’ll start to truly see your Message make a greater difference because you’ll be in more places than ever before in less time than you ever expected. Have fun multiplying your content today and remember, your Message matters!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”