Have you started a Software as a Service (SaaS) business and need to raise early-stage capital, but don’t know the best strategies to do so? Today’s episode features a panel discussion with SaaS influencers sharing their advice on how to pitch a SaaS company to investors.

Panelists include Jonah Midanik, founder of Limelight Platforms and managing director of the Acceleprise Accelerator Program; and Mikael Dia, founder and CEO of Funnelytuics.io. The panel discussion is hosted and moderated by Jono Landon, founder and CEO of Hubbli. 

Topics Include:

• Funnelytics.io: Funnel analytics company that helps marketers turn traffic into profit
• Limelight Platforms: Offline marketing platform evaluates events, sponsors, and shows
• Acceleprise: SaaS-only accelerator program provides capital to companies with products in market to avoid problems
• How to select investors? Build momentum, gain traction, and find investors that fit   
• What is haute to fundraise? Venture-backed startups don’t always correlate to success
• Pitch Deck vs. Narrative: Share a story that resonates with investors to get buy-in
• Mistakes Made: Thrown out of investor offices and not doing stage-appropriate pitching
• Pre-Seed Pitching: Is the market big? Are you good? Do you know how to get there?
• United States vs. Canada: Risk tolerance is different and product of your environment 
• Work/Life Balance: Time, energy, attention, love, and patience is fixed resource
• Pre-Revenue Advice: Talk and listen to customers without trying to position your product’s solution to a problem
• Proof of Concept: Positioning generates revenue and system attracts same buyers   
• Wow Moments: Combination of expertise, traction, and no attribution of offline marketing
• Leading Indicators: List, learn, practice, and improve to be successful with investors  
• Early-Stage Price Model: Tweak, test, and play with pricing regularly 

Links and Resources:

Hubbli

Jono Landon on LinkedIn

Toronto Software as a Service (SaaS) Meetup Group

Jonah Midanik on LinkedIn

Limelight Platforms