Today’s episode focuses on Software as a Service (SaaS) lead generation strategies. From Audience Ops to Zapier, many tools and plugins are available. 

Jono Landon is the founder and CEO of Hubbli, a Customer Relationship Management (CRM) and SaaS company that works with private schools find prospective parents to grow enrollment. Jono describes Hubbli’s use of lead generation tools, software, and strategies. 

Topics Include:

• Hubbli generates sales leads via target audience, cold calling, products, content, education, and paid traffic funnel to schedule demo
• Webinar Elements: What’s the roadmap to reach a buying decision? 
• Infomercials are ridiculous, unless you’re the person needing a solution to a problem
• Sales Metrics: Results show drastic increase in price point and shorter sales cycle
• Webinar: Way to engage audience, improve attendance, and offer real value
• Subject Matter Experts (SMEs): Build trust to get people to part with their money
• Tools to Try: WebinarJam, Audience Ops, Infusionsoft, Leadpages, Zapier, and more  

Links and Resources:

Hubbli

Jono Landon

Jono Landon on LinkedIn

Amy Porterfield

WebinarJam

EverWebinar

Audience Ops

Brian Casel

Zoom

Buffer

Infusionsoft

Leadpages

Zapier

Funnelytics

Facebook Ads

LinkedIn Sales Navigator

Google Ads

Google Boomerang

Callbox