This week, Benjamin and Sophia are talking about personal branding and the importance of living your values. No, this isn't all about your logo. This is about YOU, listener.

For example, as a local business owner or freelancer, we recommend you shop locally and support other small businesses. It's an easy way to network and to keep your local industry thriving.

You might choose to volunteer. For example, Sophia volunteers her photography skill with the Alzheimer Society, and working with people who are ridiculously happy despite living with a disease that is stigmatized as negative.

We want you to figure out what you believe in and stick with it. Try to support and work with companies and individuals that you align with morally.

We also strongly recommend that you keep politics off social media. We all know those people... Those local business owners who share way too much online or worse, who call people out over social media. Keep your online presence positive and uplifting to appeal to your target market.

How you spend your money, how you dress, and how you speak to others tells the public all they need to know about whether they should or shouldn't work with you. So keep it happy, professional, and adhere to your brand!

Find Sophia at @ridiculouslyhappyppl / sophialemon.com
Find Benjamin at @benjamin_edward / benjaminedward.ca
Find KYSP at @kindofsortofpro