The retail and apparel industry (especially women's apparel) is an incredibly crowded market, and it can be very difficult to stand out from the sea of options. How do you differentiate your brand in a crowded market? In this episode, we sat down with Ali McConnell, marketing manager for Magnolia Boutique clothing. Ali discusses why she loves working in such a female-centric environment, and how she keeps the brand fresh, relevant, and on-trend using TikTok. 

Ready to start earning more revenue through SMS? Join the Klaviyo Live Training team on August 31, 2022 for SMS day! We'll be running sessions from 10:00 a.m. to 1:00 p.m. EDT (Boston), but if you can't make it for the whole duration, no worries! Register for any sessions that fit your schedule. Register now!