Boardroom Alhpa's David Drapkin talks to Bruce Ogilvie (Chairman) and Jeff Walker (CEO) from Alliance Entertainment. Both have long history in entertainment distribution industry. Their current company, Alliance Entertainment, has struck a deal to go public via Adara Acquisition Corp. (ADRA). Alliance is a distributor, buying physical entertainment goods from content providers (music companies, gaming companies etc.), and selling to retailers, e-commerce, and even a little D2C. 

Watch to learn how they aim is to be a one-stop-shop for all things entertainment.