Content syndication gets a lot of flack for being an ineffective way to market in B2B, but nearly everyone I know and am connected with still uses it. I believe there’s good and bad content syndication programs, but that isn’t important. What is important is that you can improve your Lead quality from content syndication by doing some small, yes additional, but small things differently.

I’ve got 5 strategies I suggest you try to pimp your content syndication campaigns.

• Become a part of the community before you start doing lead generation
• Demonstrate you can help your audience by actually helping them
• Automate follow-up to launch as soon as possible
• Remind them of the value they got and what to do with it to see maximum benefits
• Do something unique to make their experience with you, your brand, and your content incredibly memorable

All of these require more work than you are likely doing today, but that is a GOOD thing. Content syndication is a great channel to capture attention with, but it’s only a fleeting amount of attention.

That’s why we have to do more work to keep it captured and mature attention into trust. One of the best ways I know to do that is to demonstrate you can help your audience by actually helping them.

The good news is you’re already doing this with your content syndication assets. Now we need to figure out how to leverage those small, fleeting moments of captured attention. And we’re going to do that with at least 1 of these 5 strategies.

How to improve the performance of leads you get from b2b content syndication campaigns

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