Richard Koch is a world renowned author, entrepreneur & investor. He has written around 20 books on ideas & business, including the famous "The 80/20 Principle", which has sold over a million copies. He explains in the book, as well as in this podcast episode, about how to apply the "Pareto principle" on everyday activities, in business and in life. His latest one called "Unreasonable Success and How to Achieve It: Unlocking the Nine Secrets of People Who Changed the World" can only be added to our list of referable literature, already including books written by Richard. This conversation, although short, serves as a storytelling history lesson, spoken in a very open and fun way by one of the great speakers of our time. Enjoy!