How do you decide who to hire when you reach the point in your business when you realize – I need help with the IT? IT companies can look all the same, but who can you trust to partner with? It’s no secret that everyone preaches prevention, customer service. So how do you make sure you are comparing apples to apples instead of oranges to grapefruits when shopping for IT company aka a managed services provider.

And on the other side of the coin, as a managed service provider how do you attract and build awareness about the services that you provide that help companies with their IT security, support and day to day tech operations?

Joining Barb today is Paul Green, Owner of MSP Marketing. Paul helps IT companies distribute information to the right people, in the right way, so businesses know they’ve hired the right company for their technical needs.

0:00 – Barb's Introduction

1:37 – Who are Paul Green and MSP Marketing?

4:08 – How would you develop a unique sales proposition that resonates with businesses shopping for Managed Service Providers?

8:18 – What's the best strategy to build your audience to get your messaging across?

21:04 – What is the most important thing Paul has ever learned?

This podcast has been brought to you by CDNTechnologies.com. Canada's first and only certified outsourced IT Company where we provide IT Service, IT Support and Cyber Security to businesses all throughout North America from out worldwide headquarters in Oakville, Ontario.

Technology and threats change daily, so shift the stress of managing your technology to us, as we're direct to tech 24/7/365. Our mission is to bring you User Friendly, Hands Free, Technology Peace. Call us at 905-542-9759.