In this episode we consider how hair and hair styling has become a central part of identity. This has real impacts on our spending habits and social perceptions. We talk about the under-discussed topic of male hair care and how social notions of hair impact our sense of self. This episode covers:

• The hair care market and the rising costs of hair aesthetics
  
• Why we are so concerned with the appearance of hair and how hair projects a particular identity
  
• Hair loss and the growing hair loss industry
  
• Male identity and the male hair market
  
• The role of the hair care industry in projecting cultural expectations
  
• Hair in the workplace and the political arena
  
• The pink tax and cultural expectations for women

Links:

'Why the hair on our head could - and should - be so much more than merely decorative' by Emma Tarlo