Lesson Plan for NFT Brands & BusinessesPrepared by Komards NFTS

OVERVIEW & PURPOSEThe purpose of this Komards Klass is to give you all the tools you need to properly build a brand for your new NFT/Web 3 small business. In this klass we will walk you through all the steps, thoughts, and processes for branding in an effective manner with a proper road map, to guide you every day, much like a business plan or a road map for a project.WHAT IS A BRAND?So, what is a brand? Well, a brand isn’t just a name or a logo that you use to distinguish yourself from others.Your brand is made up of several elements, including the following:NameLogoColorsFontsDesignVoiceMessagingTaglineBehaviorAttitude

Your brand decides how other people will perceive you. Whether those people are within your business or outside it. All of them need to have a good perception of you.First impressions aren’t the only ones that are important here. Second, third and fourth impressions are also really important. It takes an average of 7 to 10 times of being seen before potential consumers take the initial step to commit to a relationship with you. Thus I can't stress the importance of being consistent.People are going to interact with your business. And, if they like what they see, feel, or perceive from you the first time around, that’s great. They will likely come back for more, which will make you even more successful.All of that will leave the first impression on the people who first meet you. But, the way that you behave in the future will also affect how they see you.However, if they happen to have a bad experience with you, don’t think that they will forget about it. In that case, you need to do your best to make it right and ensure that it never happens again.Your small business’s brand has the same potential as household brands like Nike, Apple, or even Twitter and it all starts with the details.Successful brands go way beyond a high-quality logo and a clever name. A unified brand fuses everything from products to consumers to positioning into the combined package that is your company.IN THE DETAILSEverything you do as a business and brand are as equally important as the details of your organization. Here are a few questions you should consider as you are flushing out your brand.

What makes your brand unique? How is your business different from all your competitors?What do you do better than everyone else?What does your brand stand for?How does your brand make the world (or your consumers' lives) better?What 3 words best describe your brand?

Regardless of what your business is or does you need to understand you will never please 100% of the people 100% of the time. With that as a business you will always have to fight for your share of the market in the chosen niche.What I mean by that is to look at Open Sea. Open Sea holds 80% of the NFT Marketplace business. Yet we see other marketplaces like Official NFT, Magic Eden, Rarible, all actively fighting for their share of the market. I promise they all have goals for how much of the market they are looking to capture.You are not the only one who wants to build something great from the ground up.Pay attention to the things your consumers want and need. Don't be afraid to ask your potential consumers what is a pain for them or what it is that they want or what would make their lives better. Use tools like polls and Google Forms to ask. There are a number of other FREE tools and services to get the feedback you need to ensure that you're meeting their needs. If possible do this before you launch your business and brand!If you somehow manage to achieve meeting your consumers needs, you’ll still need to be ready to make any and all necessary changes in the event that your product or service doesn’t meet your consumers expectations. Remember it is just as important for you to be teachable, adaptable and willing to adjust as needed...