She dressed up for a friend’s wedding, took a picture and posted on Instagram. That’s the how it all started. Thanks to her loved ones' - Fatima’s Wardrobe is now a growing small business in Maldives. 

The founder herself is not foreign to custom designs as she recalls dressing up in different designs even as a young girl. As a young adult now, her desire to dress up in different styles with modesty in mind, led her to learn the basics of design from one of the leading dress designers in Maldives, and start her own Abaya label. With her designs she is challenging the normal all-black modest wear by offering variety of colours and modern Abayas. 

In this candid chat with the founder of Fatima's Wardrobe she shares her marketing secrets, talks about some of challenges she faces as a small business owner and gives some encouraging tips for upcoming small businesses.

You can follow Fatima’s Wardrobe via below social channels:

 Facebook
Instagram