As the founder of creative agency Crown + Conquer, April McDaniel works with brands, including Adidas and Spotify, to create experiences and events to promote their products and share their stories. Host Giselle Fernandez revisits her conversation with McDaniel, whose success did not come easily, but after being left a widow at just 33 years old, she was forced to raise her two young sons on her own. According to McDaniel, the experience inspired her to create her agency. Her perseverance has inspired her many A-lister friends, including Adele, who dedicated her album "30" to McDaniel.