Lancaster University Management School
Lancaster University Marketing Podcast SeriesEpisodes
Episodes of Lancaster University Marketing Podcast Series
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This podcast will introduce you to the world of consumer behaviour offering discussion of the consumption of kitsch. What is kitsch? Do we love it or hate it? You will learn about the history, etymology and theories of kitsch, unravelling why w
What is the role of Marketing during the Covid-19 pandemic? How has the pandemic transformed our use and creation of consumption spaces? Josiane Fernandes invites you to reflect on the role of Marketing during the times of the pandemic and the
What do Nike, Volkswagen, Facebook, BP, Tiger Woods and Justin Bieber have in common? Join Dr. Felix Martin to find out. Dr. Martin invites you to jump into the shows of big corporations and consumers to explore key questions unlocking ethical
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