Dive into the ever-evolving landscape of land investing online with Jill and Jack in this revealing episode. They share insights into the dynamic world of mailer yield, tracing its evolution from the '90s to 2024. Discover how market shifts, tools, and strategies have shaped their success. Whether you're a seasoned land flipping investor or just starting, this episode unveils crucial truths about mailer yields and navigating the lucrative terrain of land investing. Don't miss the wisdom gained from years of experience and the exciting future of this thriving industry!

Transcript:

Steven Jack Butala:I am Steven Jack Butala.

Jill K DeWit:And I'm Jill DeWit, and this is the Land Academy Show.

Steven Jack Butala:Today, Jill and I are talking about, well, it's episode 1,994, and we're talking about the truth about mailer yield, this year in 2024, and a little later we'll talk about the three types of land to buy, and the two types I think you should probably avoid, especially this year.

Jill K DeWit:Oh, this is going to be good. We talked about topic number one ahead of time a little bit, but we did not talk about topic number two, so I'm going to be just as surprised.

Steven Jack Butala:Good.

Jill K DeWit:But I have a feeling I know what it is, you know what? I'm not new to this. Isn't that funny? It's a little bit funny when you talk to someone that's just learning about us and learning about land flipping and they're trying to wrap their heads around this.It's like part of me is I feel very proud to say how long I've been doing this and how long you've been doing this, but then I go, oh my God, how old are we? Then there's a part of me that goes, you're not 20 anymore and you're not 30 anymore. You're not even 40 anymore.

Steven Jack Butala:I don't have a problem with that. I like it.

Jill K DeWit:I know it's a guy thing. You men.

Steven Jack Butala:Let's talk about this for a second.

Jill K DeWit:Okay.

Steven Jack Butala:What's the problem with getting older?

Jill K DeWit:Because men look better. Men get distinguished and women get old. Not kidding.

Steven Jack Butala:I disagree with that. You look, and I'm not blowing smoke or trying to get anything out of this. You actually look better with the age, and I'm really serious about this.

Jill K DeWit:Well, if I could grow a beard and hide some of my wrinkles, I would, you know what I'm going to do?

Steven Jack Butala:Oh my God. We should have one of our guys put a beard on you and just keep it there for this camera.

Jill K DeWit:Great. Now that you said that Alex is going to do it. There's going to be a beard here in a minute. I know it.

Steven Jack Butala:I think this age thing is ridiculously perceived.

Jill K DeWit:All right.

Steven Jack Butala:I think that there's a certain population or a certain part of the population that sees real value in very young women and you don't want to hang out with this people.

Jill K DeWit:Anyway, I couldn't, if I was getting into this right now and I saw some kid, especially a kid standing next to a Ferrari, I'd be like, nope, not my people.

Steven Jack Butala:Any version of that.

Jill K DeWit:But if I just saw anybody that looked less than 30, "I've got this. I can teach you." I'd be like, "Son, first of all, call me when you're old enough to shave and then," you know what I mean?

Steven Jack Butala:If I was really young and we were in Land Academy and I had a few deals under my belt, this is what I would say, "I'm really young, but I have a lot of credibility and I have an incredible knowledge in how do you use the most current tools that are available to buy and sell land? Is it a replacement for experience? No, but it's a slight edge."Because I had that when I was really young, a really serious edge with computers and all of that. I was surrounded by people that were baffled by, let's say, Excel. Back then it was Lotus and so it was a huge edge and I used it to my advantage and here we ar...