With over 100 million members, Prime is the engine that’s made Amazon a retailing juggernaut and one of the largest companies in the world. Jason Del Rey explores how Prime came to be, why it’s so effective at keeping us locked into the Amazon ecosystem, and how it became the source of the company’s power.Enjoyed this episode?Rate us ⭐⭐⭐⭐⭐and leave a review on Apple Podcasts.Want to get in touch?Tweet @recode or send an email to [email protected] for free.Be the first to hear next week's episode by subscribing in your favorite podcast app.Learn more about your ad choices. Visit podcastchoices.com/adchoices