0:00

Episode two six

0:02

four .

0:04

Late night . Internet

0:06

marketing

0:09

.

0:09

This week on the Late Night Internet Marketing

0:11

Podcast , we're gonna talk about the coaching

0:14

breakthroughs we had in episode

0:16

two , six , three , and we're

0:18

going to apply it to extract

0:20

five tips for restarting

0:22

your stalled side hustle in

0:25

2024 . All this

0:27

and more on the late night internet marketing

0:29

podcast .

0:35

The late night internet marketing

0:38

podcast with

0:40

somebody else . But

0:43

you want a business to run

0:45

yourself . You wanna know

0:47

how to start and

0:49

where to begin . Can you get

0:51

out your comfort zone , my

0:54

friend ? Yes , you

0:56

can do it right when

0:58

it's late at night . At

1:01

the end of the day , your dreams

1:03

burning inside . So keep it up and you will find

1:05

, at the end of the day , your dreams burn

1:07

in your sights . Keep it up and you will

1:09

find that you're building your business

1:12

one night at a time .

1:14

And now broadcasting

1:16

late at night from a little studio in

1:18

the big state of Texas , your

1:26

host , mark Mason . Hey

1:29

, hey , hey , hey , how is everyone doing ? I am your host , mark mason , coming

1:31

to you from the little studio in dallas , texas , with

1:33

tips about finally

1:36

restarting that stalled

1:39

side hustle of yours . You know I

1:41

have a lot of experience

1:43

with this particular topic

1:46

because I've been side hustling

1:48

since 2007

1:51

. And sometimes , no

1:53

matter how excited you are

1:55

, no matter how good

1:58

you think your plans are , no

2:00

matter what your intentions are

2:02

, your side hustle

2:05

stalls . And I've seen

2:07

this over and over , especially

2:09

when coaching . And the most

2:11

common thing that happens , and the

2:13

thing that makes me so sad , is

2:16

when people stall for

2:18

whatever reason and they quit

2:21

before the magic

2:23

happens . You know , the only way you

2:25

can truly fail at

2:28

building a business on the side , creating

2:30

a side hustle , working through that side

2:32

project , is if you quit

2:34

before you get it figured

2:36

out , and a lot of times that

2:39

quitting takes the form

2:41

of a stall that never

2:43

gets recovered . So in this episode

2:46

I want to go through my

2:48

five best tips for

2:50

restarting your side

2:53

hustle . And this is super

2:55

relevant because if you listened to episode

2:57

263 , you know that

2:59

I just worked through a bunch

3:01

of new learning and

3:04

issues of my own in a coaching

3:06

session that I shared the highlights from

3:08

in that episode . So

3:10

now we can take what we learned in

3:12

episode 263 and

3:15

we can apply it to restarting

3:17

a stalled side

3:19

hustle . So here we go Now . The first

3:21

tip that I have for you and I

3:23

think this is one that

3:26

is so often overlooked is actually

3:28

I'm going to call it tip

3:31

zero . It's such

3:33

a fundamental side

3:35

hustle restarting tip

3:37

that it's going to be numbered

3:39

zero . It's like before all

3:42

the other tips . That's how important it is

3:44

, and it's simply this Make

3:47

sure you still want

3:50

to do it , make sure you're

3:52

really committed to

3:54

achieving the outcome that

3:56

you've imagined , and the best way

3:59

for you to do that is

4:01

to reconnect with the reason

4:03

that you're doing the side

4:05

hustle . To begin with . What

4:08

is it that motivated you to

4:10

start the side hustle in

4:12

the first place ? Maybe you've got an outcome

4:14

that you're trying to get to because doing

4:17

the thing makes you feel great

4:19

. Maybe it's because you've got income

4:21

goals that will enable you to do

4:23

something in your life that's important to you

4:25

. Whatever it is , make

4:27

sure that you go back and spend

4:30

some time committing to

4:32

why you're doing the thing in

4:34

the first place and write that down

4:39

to . Based on the learning that

4:41

we discussed in two , 63 was

4:44

the developing

4:46

the new practice , or redeveloping

4:48

the practice of journaling . And

4:51

so you should write down

4:53

in the form of a journal or on

4:55

a piece of paper , on a sticky note

4:57

that you stick to your monitor , exactly

4:59

why it is you're doing what you're doing . That

5:02

will help you get through when

5:04

you would rather be watching old reruns

5:07

of Seinfeld . Okay

5:09

, so that's tip zero . Make sure you still

5:11

really want to do it and make

5:13

sure you remember why it is that

5:15

you really want to do it . Tip number

5:18

one is to reassess your commitments . You

5:20

know , back in episode 263

5:22

, we talked about a value

5:24

system and that we all

5:26

have value systems that cause

5:29

us to prioritize commitments in

5:31

a certain way . But just because you

5:33

have a commitment doesn't mean

5:35

that that's a commitment that you should have

5:37

. Maybe it's something you should stop

5:40

doing . Maybe you have commitments

5:42

to people that you want to renegotiate

5:45

or reassess in the face

5:47

of the thing that you're trying to

5:49

get done . Maybe it means you need to

5:51

go through a season where

5:53

you no longer do something

5:55

that you had committed to do . Maybe you committed

5:58

to mowing the yard every

6:00

week this summer and maybe this is the

6:02

season where you need to hire someone

6:04

to do your lawn care , to free

6:07

up time for you to

6:09

actually work on your side hustle

6:11

. Maybe , if you've

6:13

been going for that promotion at work

6:15

and you've over committed at work during

6:17

your day job , trying to get things

6:20

done so you can be considered for a

6:22

promotion , maybe this is not

6:24

the right time to restart

6:26

your side hustle . Or maybe you

6:28

need to set some better boundaries

6:30

at work I like that answer better

6:32

so that you make sure that

6:35

you have time for your side

6:37

hustle and these things go on and on

6:39

and on . Maybe you're committed

6:41

to watching Drive

6:43

to Survive , the Formula

6:45

One series on Netflix . Maybe

6:48

you need to reassess that commitment

6:50

. Maybe I'm talking to myself

6:52

here . Whatever it is , you need

6:54

to make sure that you understand what you're

6:56

committed to and just rethink

6:59

whether or not that commitment that

7:01

maybe you made three , four , five years

7:03

ago is still the right commitment

7:05

for you , giving your values

7:07

and the things that you're wanting

7:09

to get done . And then the

7:11

other thing I want you to do is , once you understand

7:13

what your commitments are and what commitments you have left

7:16

. I want you to make sure you understand the relative

7:18

priority of those . For

7:21

example , just because something is

7:23

first , it doesn't mean it

7:25

has to be first each and every

7:27

time , all the time . It just means

7:29

it needs to end up first in the end . So

7:31

maybe there's room for your

7:33

side hustle to be first on

7:35

Fridays . That's the thing you're going

7:37

to get done for sure on Fridays , no

7:40

matter what else happens . Those kinds of

7:42

choices can be made and you can

7:44

still have integrity with

7:46

your priorities averaged out

7:49

over time . So that's the first

7:51

tip Make sure you're aware of

7:53

, you reassess your commitments and

7:55

you ditch things that no longer are

7:57

important to you . Second

7:59

tip this is super important

8:01

. Another thing that came out of my

8:03

coaching session with Cliff that I described

8:05

in episode 263 is

8:07

make sure that the goals that

8:10

you're setting are realistic and achievable

8:12

. And here's why If

8:14

your goals are too massive , you

8:17

will lose faith that

8:19

you can achieve them . So make sure they're realistic

8:22

, make sure it's something that

8:24

you can actually achieve . It doesn't need to mean

8:27

that they're easy or that

8:29

you're taking it easy on yourself

8:31

somehow by setting goals that

8:33

anyone could achieve . I just mean

8:35

avoid setting goals that you can't

8:37

accomplish , because that's just

8:40

going to result in a massive

8:42

amount of demotivation

8:44

. We want to avoid that . The other

8:46

thing that I recommend is we've

8:49

talked about this many times on the podcast

8:51

Instead of setting big goals

8:53

that are far away , set smaller

8:55

goals that are near , where you

8:57

can focus on achieving them . You

9:00

understand what's necessary to win

9:02

in those small situations weekly

9:05

targets rather than large , overwhelming

9:07

annual targets , or 12 week

9:10

years instead of complete years

9:12

, because that not only allows you to

9:14

stay focused on the objective , it

9:16

also gives you more things to celebrate

9:18

, because when your goals

9:21

are achieved , you should definitely

9:23

take time to celebrate

9:26

and achieve those goals . And

9:28

then finally , as we've

9:30

talked about many times , just make sure

9:32

they're specific and measurable , actionable

9:35

and relevant and time bound , so

9:37

that your milestones are solid things

9:39

that really exist , that you can hit

9:41

. Of course , I'm talking about the use of

9:43

smart goals , and this is something

9:46

that we've talked about many times . So we've

9:48

recommitted to the project , decided

9:50

we really want to do it , we've reassessed

9:53

our commitment around the project

9:55

, the things that might get in the way of

9:57

the project . We've reassessed all the things that

9:59

might compete with the project

10:01

. Now we've got realistic and achievable

10:04

goals . The next thing I want

10:06

you to do is establish a dedicated

10:09

working schedule . I think this is one of

10:11

the most powerful things you can do . I think there's two

10:13

really good ways to do

10:15

that powerful things you can do and I think

10:17

there's two really good ways to do that . Cliff and I as I mentioned in episode 263

10:20

, we talked about identifying times

10:22

where you are the most

10:24

productive , looking for those times

10:26

, trying to work during those times , trying

10:29

to understand your natural rhythms

10:31

, both on a daily

10:33

and also on a much longer

10:35

timescale over weeks and months , and

10:38

I'm trying to accomplish that with time

10:40

tracking and journaling myself

10:42

. So understand when is

10:44

the best time for you to work , and for you , the

10:47

best time to work might be when the kids are

10:49

at school , for example . Or perhaps

10:51

you can't work during the day because you've got a day

10:53

job and you're an early riser . You

10:55

want to get an hour in every morning

10:57

before you leave for work . Whatever that is

11:00

, identify that time when

11:02

you're the most productive and , obviously , when the time

11:04

is available , and try to focus

11:06

in and use that time . The other thing

11:09

I want to suggest to you is

11:11

sometimes the best

11:13

thing to do is just to block some

11:15

time . So if you know you need to

11:17

record a podcast episode like

11:19

this and you need an hour

11:22

to do that , like this , then

11:24

maybe you should consider blocking

11:26

time on your calendar to

11:28

do that specific task

11:30

and , like this , your

11:32

calendar will come up and tell you hey , mark

11:35

, it's time for you to record the podcast

11:37

. Get busy , dude Now . Ahead

11:39

of that , I had already done the show

11:42

notes , done the research for the show , created

11:44

the show outline and done all the things . So

11:46

when that calendar time came up

11:48

to actually record the podcast

11:50

, I was able to do that . I think

11:52

that's a really valuable

11:55

and important thing , this idea of mapping

11:57

your tasks into blocks

12:00

of time where you can actually

12:02

hold yourself accountable . And here's a pro tip

12:04

here Treat these

12:06

appointments with yourself like doctor's

12:09

appointments . You know how , whenever you have

12:11

a doctor's appointment , you're hesitant

12:13

to miss it . I mean , you're not going to certainly

12:15

miss it without calling and rescheduling

12:18

it , but usually you're not even going to

12:20

miss it because somehow things

12:22

like doctor's appointments or airline

12:25

flights or other things that

12:27

somehow in your value system you've decided

12:29

are really important , you make

12:32

those . You don't reschedule those . You make

12:34

it to those things . Well , treat

12:36

these appointments with yourself , to

12:39

work on these things with yourself the same

12:41

way . Make an appointment and

12:43

stick to that appointment , just like

12:45

you would a doctor's appointment . So

12:48

the fourth tip is I

12:50

want to recommend that

12:52

you assess the work that you've

12:54

got to do and make sure you're

12:56

leveraging the latest technology

12:59

and automation . So , for

13:02

example , once upon a time

13:04

when I created a podcast like this

13:06

and a lot of you probably know these

13:08

podcasts are not just audio podcasts

13:10

, but I also have a YouTube channel

13:12

where I post this and you can go

13:15

over to late night . I amcom

13:17

forward . Slash YouTube and

13:19

it will take you to my YouTube channel and one

13:21

of the playlists is actually video

13:24

from this podcast and if you go over

13:27

there , you'll see my smiling talking

13:29

head and a little bit of editing and graphics

13:32

added in to make it interesting . Because

13:34

I want this content on YouTube . The

13:36

main reason I do that is so

13:39

that I'll have video for social

13:41

media posts , because video of

13:43

me talking is a lot more effective

13:46

as a piece of social media content

13:48

than video of

13:50

an audiogram with just pulsing

13:52

sound . People respond to

13:54

video . They respond also

13:57

to this closed captioning

13:59

that people burn into the video , and

14:01

the combination of those two . That's a best practice

14:03

for social media . In the old

14:05

days I would do that myself . I

14:07

would edit those . Now I have

14:10

newer automated social

14:12

media clip extraction

14:14

tools that are based in AI and

14:17

those tools help me automatically

14:20

extract that content . If

14:22

you're interested in the tool that I

14:24

use , go to latenightimcom

14:27

forward slash opus O-P-U-S

14:30

. That's my affiliate link to

14:32

the Opus Clip Tool . I

14:34

think it's fantastic . It's relatively

14:37

new . They're doing a lot of development but

14:39

if you catch it now you can get in at

14:41

a really nice price . Again , that's latenightimcom

14:44

forward slash opus to check out

14:47

the Opus Clip tool and , of course , that's my

14:49

affiliate link and if you buy through that link I

14:51

get a commission , even though it doesn't

14:53

affect your price . That's the tool

14:55

that I use and that's the tool I recommend

14:57

for you . Of course , all

14:59

kinds of AI are coming and

15:05

a lot of people are using AI to help outline the episode . A lot of times . What I'll do is I'll

15:07

describe the episode in detail

15:10

to ChatGPT and

15:12

I will ask it to suggest

15:15

an outline . Then I'll edit that

15:17

and feed that edited outline and ask

15:19

it for additional tips and suggestions

15:22

of things that I might want to cover . Ask

15:24

it for additional tips and suggestions of things that I might want to cover , and what happens

15:26

is I don't usually use the outline as it comes out of chat GPT

15:28

, but a lot of times chat

15:31

GPT will suggest something that

15:33

I just didn't think of . There's like oh

15:35

yeah , how do I forget that ? And that's

15:37

a really good thing to do . I'll

15:39

give you another pro tip on

15:42

chat GPT , and this is also a productivity

15:44

tip . You know the cell phone version you can talk to and it talks back to do . I'll give you another pro tip on chat GPT , and this is also a productivity tip . You know the cell phone version

15:46

you can talk to and it talks back

15:48

to you . So a lot of times when I'm driving

15:51

in a car and I want to work

15:53

out the details of an outline or a blog

15:55

post or some video content or

15:57

some other project that I'm working on , like

15:59

a lead magnet , I'll start talking

16:02

to chat GPT and ask it what it thinks

16:04

and tell it no , I don't like that , give me

16:06

some more ideas . And we'll go back and forth Just

16:09

like I was having a conversation

16:11

with a regular person . You know , that's sort

16:14

of the direction we're headed . An assistant

16:16

that's like me talking to a virtual

16:18

assistant that was going to help me create the document

16:21

. So make sure you're leveraging

16:23

technology and automation . Another

16:25

great piece of technology that I use

16:27

in my podcast creation flow

16:29

as a cool tool called

16:32

descript , and descript

16:34

allows me to edit this video

16:36

by manipulating the text , and

16:39

that is really quite an amazing tool

16:41

. You can check that out at late night

16:43

. I amcom forward slash

16:45

descript D-E-S-C-R-I-P-T

16:49

Again , an affiliate link . I

16:51

get a commission , but that is the

16:54

tool that I really use and that's what I recommend

16:56

for you as well If you're creating

16:58

any kind of video or

17:01

audio content where you're talking . So

17:04

those four tips it's five

17:06

really with tip zero , made sure

17:08

you still wanted to do it . You reassessed

17:10

your other commitments , you set realistic

17:13

and achievable goals . You establish

17:16

this sort of dedicated working schedule

17:18

where maybe even you're using your

17:20

calendar to block time . You've

17:22

leveraged technology and information . And

17:25

in the fifth tip , I

17:27

want you to think about how

17:29

you rekindle

17:32

your passion around

17:34

this topic . So

17:36

you know , we've already talked about the first part

17:39

of that , which was tip zero , which is to remember

17:41

why you're doing it , but

17:43

what I really want you to do is to

17:45

think about the good

17:48

outcomes and

17:50

imagine those happening Like

17:52

. Put yourself in that space . If

17:54

you actually accomplish this side

17:57

hustle and it goes the way

17:59

you want to , I want you to spend time periodically

18:01

, once a week or maybe

18:03

even every day in the morning when you get

18:06

up , thinking about what it's

18:08

going to be like when you

18:10

finally accomplish the goal

18:12

that you're trying to go . Make that part

18:14

of your morning routine or

18:16

your weekly planning routine . Make

18:19

it a habit to visualize

18:22

the future outcome . Put yourself

18:24

there and your subconscious mind

18:26

will find ways to get you there . But

18:28

keep that fantastic successful

18:31

outcome top of mind and

18:34

that will help you find solutions

18:36

to problems , help keep you motivated

18:38

and help you restart

18:41

your side hustle . So

18:43

those are my five

18:46

tips for you to restart

18:49

your stalled side hustle

18:51

taking what we learned in episode

18:53

263 and applying

18:56

it to restarting your

18:58

side hustle here in episode

19:00

264 . I

19:02

hope that's helpful to you In

19:04

the next episode next week . In

19:06

episode 265 , we're

19:08

actually going to talk about

19:11

in some more detail this tip

19:13

. Number four leveraging technology

19:15

and automation , and particularly AI

19:18

. I work with AI in my day

19:20

job and in some business

19:22

context and I also use AI

19:24

a lot in my side hustle , so I thought

19:26

it might be really good for us to talk about

19:29

in episode 265

19:32

, how you can leverage AI

19:34

in your side hustle to get better

19:37

results . I think that's really important

19:39

. Better results faster

19:42

also really important with

19:44

less effort . I think a lot of people understand

19:46

the less effort part , but if you just

19:48

go for less effort , you're going

19:50

to get lower quality . What I want to talk about

19:53

is that amazing trifecta

19:56

easier , faster

19:58

and better . That's like the holy

20:00

grail of optimizing

20:02

processes easier , faster

20:04

and better all at the same time

20:06

. I believe that's what AI

20:09

enables , but only

20:11

when it's used properly , and that's

20:13

what we'll talk about in episode

20:15

265 next

20:18

week . Hey , look if you've got

20:20

a reaction to this episode or you've

20:22

got your own tips that you'd like to share

20:24

with me . I would love to hear

20:27

what you think . Maybe there's a tip six

20:29

out there that you feel strongly about

20:31

that you'd like to tell me about . Hit me up

20:33

at feedback at late night

20:35

, I amcom . I'd love to hear

20:37

what you think about these

20:39

side hustle restarting tips

20:41

, and I'd love to hear your personal story

20:44

about a time when your side

20:46

hustle was stalled , or maybe you're stalled

20:48

now and need some help with that . Hit me up

20:50

at feedback at late night I amcom

20:53

, and until next time . I wish you all

20:55

the best in your internet endeavors

20:58

. Ciao .

21:04

You've been listening to the Late Night Internet

21:06

Marketing Podcast . Be sure

21:08

to visit .

21:09

LNIMpodcastcom

21:12

today to leave feedback for Mark

21:14

. Download special bonus content

21:16

, access the show notes and more .

21:18

See you there . Until then , go and

21:20

make some great progress on your internet

21:22

business one night at

21:25

a time .

21:35

Hey , that was fun . I'm excited

21:38

to be back on the mic

21:40

more regularly . I'm really enjoying delivering

21:42

this content to you . I hope that you're

21:44

enjoying the content as well , and

21:47

I hope this content is helping you . I'm

21:49

also super excited to be watching

21:52

a lot of baseball right now . My

21:55

son , as you know , goes to the

21:57

largest high school in the state of Texas

21:59

. He's on the varsity baseball

22:01

team . He's not the star player , but

22:03

we love being there all the same . It's

22:06

a really fantastic experience

22:08

. My younger daughter is

22:10

playing volleyball . She's on

22:12

a team full of friends that she absolutely

22:14

loves and she's having fun

22:16

as well . And if

22:19

you're not a youth sports family

22:21

, I want to encourage you to think about finding

22:24

a youth sport for your kid

22:26

to play . I think there are so many

22:28

amazing , valuable

22:30

life lessons about determination

22:33

and camaraderie

22:36

and respect for individuals

22:39

and yourself and your teammates , and

22:41

winning and not quitting

22:43

, and how to win gracefully . There's just a

22:46

plethora there's a big word starting

22:48

with P a plethora of

22:50

things that you can learn , that

22:52

children can learn from youth

22:54

sports , and , in fact , parents can

22:56

learn too , if they just pay attention . Most

22:59

youth sports parents are a little

23:01

bit crazy . I'm not one of them , but

23:04

you , you know , man , they're crazy , but their kids

23:06

are awesome and so definitely

23:08

recommend If you don't have youth sports

23:10

in your life and you've got some kids , that's

23:12

a strong recommendation from me that you consider

23:15

that Until next week , ciao

23:17

.

23:17

Late Night Internet

23:19

Marketing

23:22

.