Question: How are you a salesman?

Mark Landis

• There is a Documentary about him on Netflix, it’s called “Art & Craft” — he’s one of the most successful art forgers. It’s quite amazing he would recreate Picaso’s, among other
  things magic markers and canvases bought at walmart.

• He convinced over 45 museums to hang his paintings on their walls.

You or I could not tell the difference between an authentic Picasso and one from Landis. So what makes Picasso’s work with millions and Landis’s a scam?

The story!

“You might think that the pleasure you get from a painting depends on it’s color and it’s shape and it’s pattern. And if that’s right, it shouldn’t matter whether it’s an original or a forgery. — but our brains don’t work that way —When shown an object or given a plate of food, or shown a face, people’s assessment of it — how much they like it, how valuable it is — is deeply affected by what you tell them about it.”

— Paul bloom, Psychology Professor

So this is where I say that every successful artist and creator is a salesman.

Are you placing your work on in your portfolio unaccompanied by context or explanation?

A smart creative displays case studies, not portfolio projects.

If you think your art speaks for itself. You are wrong.