A crisis in health and consciousness pushed her to rethink her life choices and her work in the beauty industry. And she has an epiphany that would fulfill her and put the wasteful beauty industry on notice: a zero waste, organic, food-grade beauty company. Tina talks to Alicia about the sacrifices in being self-funded, the work behind pitching and growing LOLI, and navigating the startup world as a woman of color.

Follow LOLI Beauty on Instagram @loli.beauty. If you loved this episode, listen to How Birchbox CEO Katia Beauchamp Upended the Beauty Industry for Good and That Time Superstar Beauty Vlogger Iris Beilin Saved Her Own Life. Show your love and become a Latina to Latina Patreon supporter!