In rushing to get things up and running, there are important factors when it comes to your website that tend to get overlooked. We focus on how to make your website finder friendly in this episode of Latinas Empowering Latinas.

In this episode, I speak with web designer Jennifer Waldsmith about the basics of search engine optimization (SEO) and tips for making your website appear in search results on Google. 

Main Topics

• SEO - What is it and how does it work? (01:20)

• What is a “creepy crawler”? (03:47)

• What is a keyword? (05:24)

• What is a meta title? (06:57)

• Organic Traffic, what does it mean, really? (09:33)

• For a new website, how do you get traffic? (13:58)

• Conclusions (17:00)

Additional Resources

• The Mom Empire, https://tmebrandmarketing.com/

• Jennifer Waldsmith, https://www.jenniferwaldsmith.com/

• Instagram https://www.instagram.com/janessa.borges/

• Facebook https://www.facebook.com/JanessaMBorges/

• Website https://latinasempoweringlatinas.com/

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Latinas Empowering Latinas can be found on Apple Podcasts, Spotify, Audacy, Amazon, Deezer, Player FM, iHeartRadio, Samsung, Gaana, and on our website at LatinasEmpoweringLatinas.com