One of the most misunderstood aspects of growing a business is the lack of specificity. After this episode, that won’t be you!  A lot of new and growing business owners interpret this kind of fine tuning as limiting your audience, but that’s exactly the opposite. I’m going to share the truth with you, amiguita, about what it takes to create your ICA, learn what they want and give them that so they keep coming back to you for more. 

You’ve waited long enough - it’s here: ‘What an ICA is and why you need it to grow your business’ - an all new episode of Latinas Empowering Latinas! 

Main Topics

- Defining what ICA actually is - how it helps

- What are the biggest mistakes that keep you from growing?

- I share with you *MY* ideal client

- Giving your ICA an identity

- “I feel like you were speaking directly to me”

- Homework in Free Resource! Visit https://www.janessaborges.com/42

Additional Resources

• Instagram https://www.instagram.com/janessa.borges/

• Facebook https://www.facebook.com/JanessaMBorges/

• Website https://www.janessaborges.com/

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Latinas Empowering Latinas can be found on Apple Podcasts, Spotify, Audacy, Amazon, Deezer, Player FM, iHeartRadio, Samsung, Gaana, and on our website at JanessaBorges.com