In this episode, we talk with UX designer turned entrepreneur, Jesus Ruvalcaba who founded a spanish language greeting card company called, Paper Tacos, after failing to find a greeting card that he and his family could truly relate to.  Jesus discusses growing up in the artichoke fields in the Central Valley of California and how his immigrant parents inspired him to pursue a career in art and ultimately launch a company.

Things you will learn in this episode:

How to turn a “hobby” into a revenue generating side hustle

How to use social media marketing to boost customer engagement

Why creating and maintaining a professional network is critical to scaling your business

How you can encourage corporations to create more products tailored to the Latinx community

You can connect with Jesus and learn more about Paper Tacos at papertacos.net and on Instagram @paper_tacos.

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