After spending a decade at JP Morgan, all the way to becoming VP, Eduardo della Maggiora decided he wanted to go from company advisor to company builder. 

Betterfly got 99 nos and 1 yes in the beginning, as Eduardo puts it. After fundraisings and pivots, the corporate benefits platform became a unicorn back in 2022. Now, it's focusing on its global expansion.

In this episode, Eduardo and I talk about:

• How to practice essentialism in our personal and professional lives;
• Eduardo's transition from financial exec to startup founder, including a journey to Africa;
• And the constant effort of leveling up.

My name's Brian Requarth and this is the Latitud Podcast. Vamos, LatAm!

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