Vicky Lee is the Growth Manager at women’s health brand Ovira. Their flagship product is the Noha- a device that uses electrical nerve stimulation to provide period pain relief.

At the same time, Vicky is completing an Economics degree at Usyd. And before joining Ovira she worked at live music ticketing startup GiggedIn. I chatted with Vicky about what’s involved in her growth role, how recruiting works at a startup and the importance of seeing the tangible impact of her work on the women who use Ovira.

Timestamps:
[1:13]- Who Vicky wanted to be when she grew up

[2:12]- Motivations for studying Economics and Law at uni

[3:22]- Taking a break from uni and working at GiggedIn

[5:30]- What is Ovira and Vicky’s role there?

[7:56]- How Vicky landed her role

[9:40]- The Noha device and how it works

[11:30]- Balancing full-time work and study

[15:05]- What does a day in the life as a growth manager look like?

[17:34]- How recruiting works at Ovira

[21:21]- Strategies used in growth to scale the business

[24:10]- Seeing the impact that Ovira is having on its customers

[25:50]- What advice does Vicky have for people looking to get into growth?

[27:50]- What’s the long term vision for Ovira?

[29:15]- How to build an effective community

[32:44]- Working at a startup over a corporate

[36:17]- Vicky’s perspective on failure

[37:57]- What advice Vicky would give her younger self

References:
Ovira
GiggedIn