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Michael Hoffmann
Launch Into FreedomEpisodes
Michael Hoffmann
Launch Into Freedom
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This is it…After 50 episodes, season 1 of the Launch Into Freedom podcast comes to an end. In this week’s episode, I’m going to get raw and authentic with you - why I decided to put the show on hold and what I learned from 9 months and 50 e
Create a page, enter your credit card details and you’re all set to run ads… not so fast!Promoting your business through Facebook and Instagram Ads is no witchcraft, but you need to prepare a few things before you can hit the ground running.
If you haven't started building an email list for your business, you better start now!Your list - it could be email, messenger, text etc. - is the only real asset you have in your business. Social media platforms go away. Ads get more expensi
It’s the modern-day clash of the titans - organic social media marketing vs. paid advertising like Facebook Ads and Instagram Ads.Supporters of both sides have strong opinions on why their side is the best and why you should solely focus on t
What do Russell Brunson, Shaquille O’Neal, Mat Fraser and Lewis Howes have in common?They all are successful entrepreneurs who started their career during or at the back of their “first” career as a professional athlete.And that brings up t
Wow, what a rollercoaster ride!On October 4th 2021, all platforms and apps of Facebook, including Instagram and WhatsApp, experienced a total outage and caused not only panic on the stock market but also for a huge scare for many businesses a
Moving a business from in-person to completely remote is a big challenge. It becomes even more significant if you work in an industry that requires a lot of hands-on support and tactical feedback. Now, add in a client demographic that isn’t n
I’m currently on vacation in Germany, finally visiting family again after two years of isolation, quarantine and pandemic. It was much needed as I felt an immense amount of overwhelm and stress over the past few months in my business. No moti
Are you publishing content on YouTube? No? Why not?Is it because you don’t know what to talk about? Is it because you’re not confident in front of a camera?Marley Jaxx has probably heard these excuses (and hundreds more) every day since she
Today’s episode is an interview I did a couple weeks ago in Megan Kachigan Loehr’s Facebook Group “Copywriting for Coaches and Course Creators”.While many coaches and course creators out there see Facebook and Instagram Ads as this scary, unc
With Sarah Blocksidge, I’m very excited to welcome not only an amazing health & wellness expert to the podcast, but also, for the first time, one of my absolutely awesome students!Sarah is the founder of Positive Happy Me and works with intui
What is it that makes your dream client click on your Facebook Ad, your Instagram Post or buy from you on your sales page?I asked myself the same question and analyzed my clients’ and my own most successful ads for patterns and things they al
2021 has been an interesting year in online marketing. Massive privacy changes forced marketers and business owners alike to change their strategies and shift their focus.Facebook and Instagram Ads are still an essential part of every marketi
Urgency and scarcity are powerful tools in your marketing toolbox - when you’re using them right.Many times though, these two sales accelerators are used as fake sales arguments to pressure prospects into making a rushed buying decision.In
Do you sometimes have a hard time getting the creative spark going?I definitely do as I am not a very creative person. Allocating some time in your business to brainstorm new ideas for content, projects and tasks is therefore super important.
If you think back to the past 14 months, were you one of the lucky ones whose business wasn’t impacted by the pandemic? As online entrepreneurs, most of us didn’t have to experience what it feels like to shut down business multiple times, witho
Always knowing how much exactly you need to spend on your ads to reach your revenue goals? Sounds too good to be true, right?In this week’s Fast Action episode, I’ll walk you through the exact process that me, my clients and my students insid
If you think back to the past 14 months, were you one of the lucky ones whose business wasn’t impacted by the pandemic? As online entrepreneurs, most of us didn’t have to experience what it feels like to shut down business multiple times, witho
Have you ever opened the Facebook™ Ads Manager and thought to yourself: “I really don’t want to learn all of this…”?Then you’re probably not alone.Most health & wellness coaches and students of mine have no desire to learn the in’s and out’
When you think back to the beginning of your online business journey, as a health coach, a wellness coach or any type of entrepreneur, how many times have you thought:“Would people even pay me money for this?”“Am I good enough to help them?
Do you know that feeling? When what looks like a set back initially turns into a huge opportunity?That’s what happened when I went back into working a nine-to-five job. It allowed me to broaden my knowledge on other advertising platforms and
Mental health is a topic that not many enjoy talking about.Oftentimes, as busy entrepreneurs we ignore the early signs of stress, anxiety and burnout until we get to a point of no return.With Crystal Baran, an integrative nutrition health c
The coaching and course creation industry is flawed. There - I said it. This episode of the Launch Into Freedom podcast might ruffle some feathers, but let me explain:There is one big problem in the coaching and course creation space. And i
If your Facebook Ads are getting too expensive or you’re just not attracting the right kind of people, you might be missing one vital step: you’re not targeting people who are interested in what you’re offering.A great way to avoid wasting yo
What if I told you that you could build instant, deep connections and relationships with your dream clients, with one simple sentence? Sounds pretty out there, right?But let me tell you, it is possible!In this week’s fast action episode of
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