Welcome back to our 112th episode of the Launch Your Farm Show where I interview Guillermo Serafin who’s a super experienced business consultant and strategist.

Today Guillermo shares how he’s learned to overcome so much adversity in his life and nearly 20 years in the real estate business and how he’s used that to his advantage. Guillermo has so many reasons that he could have just given up but after being born with congenital glaucoma, losing his vision at the age of 16, having 27 eye surgeries, growing up in project housing in LA, losing his father at the age of 2 and having a mother who didn’t speak English. But thanks to the way his mother raised him, he learned never give up and keep fighting.

This has translated into his business and life and has helped him develop his keys to success:

Positioning, Presence, Proximity and Possibility

In this episode, Guillermo and I talk about:

• Why it’s critical for agents to learn to correctly position themselves in the right situation so people see you as the best person to serve them at the highest level.

• Guillermo shares how to show up where your ideal clients are and be in the right place at the right time to build those relationships.

• What Guillermo has learned about getting in front of home owners by creating the right message geared specifically for your ideal clients.

• A SUPER easy way to segment your market to ensure you reach the right person with the right offer at the right time and drastically increase your conversions.

• How Guillermo achieved massive success by helping his clients learn what the possibility that matters to your customer the most. Not just give them a cookie cutter approach.

• Plus a ton of other ideas that you can use to grow geographic farm!

Last Piece Of Advice:

“If you aren’t willing to be the first in the office, and do the grind, it shouldn’t be a surprise why you’r not winning if you’re not winning.“

YOUR BEST BOOK – Check out Guillermo Serafin’s favorite book at the moment.

“Traction” by Gino Wickman

To get a copy you can order it here:

Canada – https://www.amazon.ca/dp/1936661837

USA - https://www.amazon.com/dp/1936661837

Connect with Guillermo:

On his calendar link – https://calendar.thesuccessboss.com

Or find him on Facebook - https://www.facebook.com/guillermo.serafin.1

Be sure to like and subscribe to our online channels as well as check our website and other social channels.

Your Friend In Farming,

Ryan Smith

Launch Your Farm

Website - http://www.LaunchYourFarm.com

Facebook - http://www.Facebook.com/LaunchYourFarm

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