0:30

to books to end getting in . No

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need for books , we got it all . Just

0:34

listen , no need to look . Go from

0:36

an underdog to a living thundercard

0:38

. We will show you how to build in the summer

0:41

yard . Show you the ropes . Focus anyone

0:43

in charge . We'll say no to skip promoting

0:45

from the undercard . Chase the title

0:47

. Make you viral . Live life in an uproar

0:50

. Spy will never fall in . Awe Want

0:52

it all . Dial in baby , make the call . We

0:54

all entrepreneurs . We here to take it all , from

0:57

debtors to creditors , apex creditors

0:59

, bankers to latin men and venom competitors

1:01

. Never met a better educator , ready or

1:03

not . We on the top floor , stop

1:05

. See you in the elevator .

1:13

Hello and welcome to the Lava Hop Podcast . I'm your host , joseph

1:15

Connell . Today we're going to be talking about exposure

1:18

and the reason why I

1:20

like this topic . For a variety of different reasons , whether

1:22

it's marketing , whether you're a local

1:24

DJ , whether you are

1:26

a real estate agent , I think nowadays

1:29

everything comes down to exposure , whether that's

1:31

on a local , regional , national

1:33

level or even worldwide . The

1:35

guest that I brought in today is an individual that

1:37

really cut

1:40

his teeth in the exposure game in

1:42

the DJ space . More

1:44

recently he's become the host of

1:46

his own podcast , which is what really

1:48

attracted me to bring him on to the show , because

1:51

me personally , I just love the podcasting

1:53

platform . I think it's a great way to increase

1:56

exposure . But let me tell you a little

1:58

bit about Kevin Palmer . So Kevin , better known

2:00

as DJ KP , hosts

2:03

the Studio 2 with DJ KP

2:05

. It's an engaging live

2:08

session every Monday

2:10

at 9 PM . Kevin brings a mix

2:12

of special guests , music reviews and

2:14

interactive call-ins to his

2:16

audience . He's also well known for

2:18

his presence on Power 101.7

2:21

. That's right , yeah , and Kevin , welcome

2:23

to the show .

2:24

Hey , thanks for having me , man . This is absolutely an incredible

2:26

studio . I can't believe I'm actually here

2:28

. Yeah , no .

2:29

Hey man , I appreciate it . I've

2:32

been following you on social media . I'm

2:36

not sure how it happens . Somehow you just kind of get

2:38

connected with people .

2:39

Yeah right , because I've definitely noticed you too . I don't

2:41

think we've ever met in person , though , no , but I've

2:43

been noticing you for a couple years .

2:44

I feel like yeah Well

2:47

, especially in the Salisbury community when

2:49

we cut our teeth in the podcast game

2:51

. We went to see Maurice over at

2:53

the brand .

2:54

Oh yeah , shout out to Maurice , yeah .

2:56

He definitely . Not only did he get

2:58

a start at which such

3:00

respect denomination for what that man does

3:02

.

3:02

He's so good with the video equipment , man , my gosh .

3:05

Yes , he says he puts the razzle-dazzle on it

3:07

. He

3:09

really helped . Like , when I came

3:11

to him , I had the idea of the show , what I wanted

3:13

to do , and it was something I

3:15

had contemplated for like

3:17

a year and a half . I actually right across

3:19

the hallway is another office , yeah

3:21

and I actually built an original studio

3:24

there and I just

3:26

I did what most people do you

3:29

get all the equipment , you get ready to roll and

3:31

then I was like I don't know how to edit , I don't know

3:33

what I'm doing with the audio . So

3:36

, Maurice , was , you

3:38

know , such like ?

3:42

he's been there and done that .

3:43

Getting it started , helped me shape

3:45

like how I should do my sessions , what

3:47

the setup should look like , so even

3:50

right down to this studio , so like once

3:52

we got everything , once we purchased

3:54

all the equipment and the camera setup and everything

3:56

, he actually came in and helped us .

3:58

Well , you got everything set up 10 out of 10 , I give

4:00

it , man , this is world-class A1 stuff

4:02

.

4:02

I really , I really enjoy being here right now , yeah

4:04

, so the one plug that I would say

4:07

is if you have been thinking about doing

4:09

a podcast and you don't know where to get started , find

4:11

somebody in your market like Maurice .

4:13

Yeah , because they will help get the ball

4:15

rolling Because it's very complicated , man , making the audio

4:17

hook up with the video , and man

4:19

, there's a lot , there's a lot , a lot

4:22

of people want to start podcasting . And then they start

4:24

and then they realize that they never really wanted

4:26

to , right .

4:27

Yeah , no , I mean

4:30

for me . I know that when I started

4:32

the podcast I was committed to , I

4:34

think . Originally I was like OK , I want to get to 100

4:36

episodes . We've now expanded that Like my

4:38

commitment is now five years . Nice , how

4:41

many episodes yet ? I think

4:43

we are about 72

4:45

, 73 somewhere in there , so we've got a decent

4:47

amount and now that we have

4:49

this equipment , our goal is to just

4:51

make this like weekly we record

4:54

one to two episodes and get into that

4:56

rhythm . But when we

4:58

didn't have all the equipment set up it just kind

5:00

of bottlenecked us a little bit . Yeah

5:02

, hey , enough about me , Let

5:04

me . I want

5:06

to really just dive into it First . I always

5:08

like to get a little bit of context , a little bit of background

5:11

about you , and then I'd like to

5:13

dive into your show and all things

5:15

of the ball .

5:16

Yeah , I've been a DJing and producing

5:18

for a little over

5:20

10 years now . So I opened up a

5:22

studio in Salisbury , right in my house

5:25

. I got a home studio , opened it up , I think

5:27

, in 2013 . And

5:29

ever since then I've been doing full-time sessions

5:32

for a lot of local rappers , local

5:34

acoustic guitar players Really anyone

5:37

who needs to get in front of a microphone and get produced

5:39

. Well , I do all the mixing and the mastering

5:42

myself . It's only $40

5:44

per hour , look me up . Definitely

5:47

I got over 10 years of experience . Not a lot

5:49

of people had that kind of experience around here . So

5:51

I really know what I'm doing . I'll get world-class

5:54

mixing and mastering . And then from there

5:56

I started DJing on

5:58

the local scene , started out at Mojo's

6:02

Market Street , rode Jo's , and

6:04

then those parties got so insane that we kind

6:06

of evolved to Brew River and

6:08

then we evolved to Cowboy Coast and Ocean City

6:11

and the parties just got bigger and bigger and

6:13

bigger . And , yeah , check out some

6:15

of my videos on my Instagram Some

6:17

of the biggest parties you've ever seen and I've

6:20

just had the privilege of

6:22

being at the helm of those . You know what I mean

6:24

. Yeah , for sure .

6:25

For sure . I want to talk a little bit about

6:27

Power 101.7 .

6:29

The greatest radio station ever .

6:32

Nice plug and much

6:34

appreciate it . So

6:37

I want to ask what

6:40

got you into that scene ?

6:42

I think I just sent Bill Baker a message

6:44

one day . I was just a really , really ambitious

6:47

, hungry , young DJ and I was

6:49

sending everybody messages back then . You know what I

6:51

mean , and that really helped me out . I should probably get back

6:53

to that Because so many opportunities came my

6:55

way when I was sending those messages . But

6:57

I guess Bill Baker just saw something he liked

6:59

in me . He wanted to give me a shot . And

7:02

I forget what the first thing that we did for power

7:04

was . I think it was like some kind of Remote

7:07

gig , maybe at like a car dealership

7:09

, and we just kind of spun , you know , live

7:11

on air with Bill and he really really liked

7:13

. He really really liked my stuff . I was also

7:15

DJing with my brother DJ cash . Shout

7:18

to him yeah . And yeah , it's been KP in

7:20

cash on power for for years

7:22

now . And yeah , we do a little thing called

7:24

the old school versus new school mix . Yeah

7:26

, we take a little bit of old school , a little new school . We do

7:28

some mashups and stuff that's cool and that's

7:30

every every weekday at 5 pm On

7:32

power one one point seven .

7:33

Yeah , so a little fun fact about me

7:36

I , I

7:38

had to say tech nines , where

7:41

are they tech techniques ? But where were they ? Like

7:43

tech nines , tech 12 , something like that ? Yeah

7:45

, I , my first set was a set of Gemini's

7:48

, so this , this

7:50

goes back in good ways In

7:52

high school and still now

7:54

a big hip-hop enthusiast , so awesome

7:56

. Love a lot of underground . I love a lot

7:59

of especially at early 2000 listen any

8:01

local stuff . No , I actually

8:03

happen hey it's in every

8:05

Monday at 9 .

8:05

We'll get you tapped into the best local music , best

8:08

local hip-hop .

8:08

Yeah , fair enough . But

8:11

no , I was Like

8:13

convinced that when I got out of high school I

8:15

wanted to get into like producing music and I

8:17

wanted to more or less do kind of

8:20

the path that you went and I

8:22

never you know . Then you

8:24

know the cards for me . I just I went

8:26

to work for 84 lumber and then my Started

8:29

getting having kids and I applied there

8:31

one time .

8:31

I applied there one time .

8:33

But yeah , so I say it to say that

8:35

you know , I'll live vicariously

8:38

, I guess , through you . There you go . You know , yes , you

8:40

know , new relationship , but

8:42

no , I mean , it's something that I've always had a passion

8:44

for it . You know , my wife

8:47

and even my kids will tell you , like you know , my

8:49

typical mix is usually something

8:51

hip-hop related . When the six-year-olds around I got a

8:53

, tone it down , I'm good , but but

8:55

they definitely get especially a strong mix of

8:57

that early 2000 .

8:59

Oh man , that's , that's my specialty . Yeah , early

9:01

2000s mashups , that's my specialty . Right

9:03

there , love it .

9:05

Yeah , I mean , for me that's when you know . That was

9:07

the the peak of me being in high school , so

9:09

that was the peak of music .

9:11

It really was it honestly was I mean ludicrous JZ

9:13

Pharrell ? That was

9:15

the peak of music for me .

9:16

Yeah , yeah , you gotta throw some M in there . You

9:18

gotta throw M&S 50 cent , obviously

9:21

. Yeah , and even in the underground rap

9:24

Scene , you know , for me

9:26

there's a variety of people , like there was jet

9:28

on mine tricks About

9:31

a Canada called swollen members , like bunch

9:33

of these guys were like they had , like the

9:35

same John , another one named

9:37

apathy . They all like

9:39

kind of that , like Philly .

9:42

So you were into the underground scene a little bit . That's

9:44

awesome .

9:44

Yeah , well , that's all I really listened to yeah

9:46

there were , like some , like mainstream Artists

9:50

. That was to obviously M and 50 cent

9:52

, you know that that

9:54

group , but right around like 2003

9:57

. That's when I started more into More

10:00

into the underground stuff that

10:02

was influenced by my older brother .

10:04

Oh nice , yeah , that makes sense . Yep , what was the first

10:06

album you ever bought ? I love asking people this

10:08

question .

10:09

Yeah , so I was telling my kids this the other day . So

10:11

the first cassette we actually

10:13

it was combination me and my brother , but

10:15

I remember I got coolio Nice

10:17

, yeah , so coolio . I

10:19

remember the first couple of our

10:22

P2 . Snoop Dogg

10:24

okay , doggy style .

10:27

Classy the chronic man really good stuff

10:29

.

10:29

Yeah , and I remember having NWA

10:31

and then my brother I remember he had like we

10:34

had like the cassette tape , like yeah , and

10:36

it was like on that's another story what was the first

10:38

cassette tape you ever had ? Well , yeah , that's

10:40

what I . I go back to that when we got into

10:43

see what you can't even ask the kids anymore what was the first

10:45

album you ever bought ?

10:46

because they don't buy albums , they stream stuff . They've

10:48

never bought it out , you know . But

10:50

for me , the first album I ever bought , or the

10:52

first couple , started off with word of

10:54

mouth , by ludicrous . Then the battle

10:56

of Los Angeles . It raids against the machine . You

10:59

know anything about raids against the machine ? Oh yeah , yeah

11:01

, that's some good stuff . And then then

11:03

there was X by DMX . Oh yeah , yep

11:05

. And then I had a AC DC album .

11:07

Yeah , yeah , how are you ? I'm

11:09

33 , 33 . Okay , so you're

11:11

About five

11:13

years younger than me , okay , cool , yeah , yeah

11:15

, for me it was . We had to get cassette tapes and

11:17

then eventually , when they evolved to CDs

11:19

and the first cassette tape , ever had was a Britney Spears

11:22

cassette tape .

11:23

Really , that was at the time we were in there . Yeah

11:25

, baby , one more time .

11:26

Yep , yeah , no , my

11:29

, my mother also liked rap

11:31

music .

11:32

Yeah , really . Yeah , that's a little different .

11:34

Yeah , it is . So I think

11:36

that that may be a little bit easier when we would go

11:38

to the the music store and say , oh , we want

11:40

this , you know dr Dre's . Yeah , and we

11:42

want you know this , and that my brother had

11:44

, like that's what he would

11:46

always spend his money on yeah he would just go out and

11:48

get like a bunch of different tapes I was

11:51

obsessed with that I was too , like you

11:53

name it , that era of like I guess this

11:56

would . This goes back to like 95

11:59

, maybe 90 , like somewhere

12:01

in there . Yeah , I'm going to think I was like

12:03

eight years old , so this goes back about 30

12:05

years again . So we were still using

12:07

cassette , cassette tapes back then

12:09

. But when it got to the CD era

12:11

, I

12:15

feel like I had oh , what

12:17

was their name ? Browson

12:20

FYE back in the day . No , this

12:22

one's going to be a funny one . I actually I

12:24

didn't buy this . I actually remember being given

12:26

it . Oh , the crisscross

12:28

would make you a job , oh yeah

12:30

. Here it is kids it was crisscross , right ? Oh , it's

12:32

crisscross , it's crisscross .

12:33

Yeah , that makes sense .

12:34

Yeah , yeah , and it's

12:37

funny because during that time this is like 98

12:39

, 99, . I think , somewhere in that ballpark

12:42

it was when not

12:44

only would kids wear , the

12:46

mix and match and everything . It would match and close

12:49

backwards . But that was like this weird era where

12:51

like looney tunes was like really , popular

12:53

yeah , yeah , yeah , it was still as kind of Looney tunes on

12:55

the shirt would be backwards .

12:57

Yeah , it's like it's designer , because Bugs Bunny's on the

12:59

back of it now .

12:59

Yeah , that was back when Starter

13:02

was . You know that was like the brand

13:04

to wear .

13:04

Yep , and you still see that to this day . You see cartoons

13:07

on jackets and it makes it designer

13:09

, makes it trendy , makes it hip . Yeah , SpongeBob

13:11

.

13:12

Right , yeah , yeah , but

13:14

yeah , let me get back into this . So that

13:17

was good trip down memory lane . I

13:20

mainly wanted to have you on because

13:23

I know you've started your podcast and

13:25

I'm such a big fan of

13:27

the platform . I think that there's

13:31

always room for people

13:33

to start a podcast , definitely . You know , contrary

13:36

to popular belief , I don't think that it's a

13:38

market that's overly saturated . I

13:41

also think that

13:44

most podcasts that you

13:46

see that start , even if it had the same

13:48

name of what you were considering in the same genre

13:51

the chances of them sticking

13:53

around for the long term are very low and

13:56

I think that that is

13:58

a testament really to everything in life that

14:00

if you just stick to it long enough which is why I went

14:03

from I wanted to 100 episodes to I'm in it for

14:05

five years yeah , you got to have a long enough

14:07

time for , I'd say , to never let anything

14:09

work . I'm also a big fan

14:11

of measuring what matters

14:13

. It's built into

14:15

the mission statement of one of our companies . Measuring

14:18

what matters is like . When

14:20

I started the podcast , I wanted to be able

14:23

to put out quality content , bring on guests that

14:25

could maybe inspire a thought and give

14:27

an idea of something to help grow personally

14:29

or for the business . I

14:31

also wanted

14:34

to use it as a marketing vehicle because

14:36

it's a smart way

14:38

to be able to one network

14:41

with great people that are either local

14:43

or national authors , you

14:46

name it . It's a good way to network in that regard

14:48

, but it's also a good way to get

14:50

exposure . And for

14:52

us , the measuring

14:54

stick , if you will if I had to put like where's

14:58

the benefit ? The back end benefit

15:01

, if you will it's always been a

15:03

good attraction tool . It's attractive clients

15:05

to us , it's brought in revenue , so I always

15:08

use that as the measuring stick . I

15:10

don't look at how many views did one specific

15:12

video get , or anything like that .

15:14

I don't want to use the agent with the podcast Right .

15:18

So I say that to say that for anybody considering

15:21

the platform , that you

15:23

should just get started and

15:25

don't hold back on it . But

15:28

I want to get your take on it , since

15:30

you've started your podcast , which

15:32

you're about . How long ?

15:34

into it now Pretty much exactly one year

15:36

. Yeah , yeah , we did our 52nd

15:38

episode a couple of weeks ago . We got episode

15:40

55 . We do once a week .

15:42

So yeah , a little over one year now , yeah

15:44

, and over that year , what

15:47

have you noticed ? Like we'll just

15:49

say , in the measurement of exposure

15:52

.

15:52

Man . All the stuff that I notice

15:54

, I feel like , is just how difficult that

15:56

the platform is , especially like

15:58

what I'm doing . Like it's a little insane

16:00

what I'm doing . It's a little psychotic . Like I'm literally

16:03

the producer , the host , I do

16:05

the angles , I'm switching

16:07

angles as I'm interviewing people , I'm pulling

16:09

up content and

16:12

after a year of doing it , I'm actually starting to

16:14

develop the skills I need to actually pull that

16:17

off . Probably will take another couple

16:19

of years to get where I want to

16:21

be , but the main thing I'm learning

16:23

is just how difficult it is what

16:25

I'm trying to do , because everything is live on my podcast

16:28

and I'm kind of a one man show really

16:30

controlling everything . And

16:32

going back to what you said , consistency is so

16:34

important Because , like you said

16:36

, here I am . When I started

16:39

, it kind of made a lot of noise in

16:41

the hip hop local scene and a

16:43

bunch of other podcasts started popping up . Right

16:45

. Yeah , here we are a year later . I'm

16:47

the only one left . You know , I

16:49

just had to outlast them a little bit and

16:51

then , who knows where I'll be next year . I'll be a staple

16:54

in the scene . Everyone will know Studio

16:56

2 with DJ KP . That's the best place to go

16:58

get some exposure , like you were talking

17:00

about . And yeah , consistency

17:03

is you have to do it . You have to want

17:05

to actually do it , and if you're going to stop

17:07

doing it in less than a year , you probably never

17:09

really wanted to do it . So to

17:11

me , it's just finding your passion , and I definitely

17:14

got a passion for this . I love doing this

17:16

show every single week . I love coming on other podcasts

17:18

Thank you so much for having me and

17:20

yeah , I think the biggest thing I learned

17:22

is how important passion is , because if

17:25

you wake up and you don't want to host the podcast

17:27

, it's going to suck . Oh yeah , you know what I mean . Yeah

17:29

, you really got to find your passion

17:31

and make sure you want to do it and be consistent

17:34

, and yeah , stuff like that .

17:36

Yeah , you know , on our show , our

17:40

slogan , if you will is feed the wolf .

17:41

Feed the wolf , let's talk about it .

17:43

Yeah , so we put that everywhere and

17:45

for reference of what it means . At the core

17:48

of it for me is going

17:50

through the paces of the uncomfortable until

17:52

it becomes comfortable .

17:53

Yes , and just do it over and over . Very good point .

17:56

And it's a derivative If you've ever seen

17:58

the movie Miracle , it's

18:00

about the 1985 hockey team .

18:02

Oh yeah , I've seen it .

18:03

It's one of my favorite movies . I probably

18:05

watch it . I just got goosebumps thinking about that movie . I love

18:07

that movie . But there's the whole

18:09

approach that Coach Brook takes on

18:12

assembling this team of young kids

18:14

that are about to go up against this dominant

18:17

Soviet Union team is

18:20

. He knows that he just

18:22

needs to be able to get them to skate faster

18:24

, skate longer and work together in a

18:26

team . And everything

18:28

is built around the better man of the team . And

18:31

there's a part in the movie

18:33

where he

18:35

basically tells the team like look , the reason

18:37

why nobody has ever been

18:39

able to compete with the Soviet Union

18:42

, the Russians , is because nobody's ever

18:44

even been able to skate with them long enough

18:46

to even last a full game . He

18:48

said you might not be the best team

18:50

, but you will be the best conditioned . And

18:52

then there's like this whole like segment of them just

18:54

doing these . Yeah , I'm droolers every size

18:56

or something on the ice and in there he says

18:58

the legs feed the wolf boys , the legs feed

19:01

the wolf , which to me , I've always

19:03

taken that it's like you got that's

19:05

where it comes from . Yeah , so it was a drip , it

19:08

was derived from that , and even in the like the

19:11

Gym world , legs

19:13

feed the wolf is kind of like a thing like

19:15

Oftentimes fitness

19:17

guys will say you know , your your

19:19

the key to fat

19:21

losses through your legs because such a big , you

19:24

know it was back squats are important , man . Yeah

19:26

, but I just I've always

19:28

loved that phrase . I also like that

19:30

the acronym is FTW . Oh

19:33

, yeah , so it also kind of goes there too . But but

19:36

you're absolutely right . I mean it's about sticking , sticking

19:39

through the uncomfortable , because even

19:41

when you start something like that's when

19:43

you're at your lowest level of knowledge , in

19:45

your highest level of anxiety . Yeah , because

19:47

you're trying to figure it out .

19:48

Yeah , I really like that because it's so true

19:50

, like sticking past the uncomfortable

19:53

points Because because everyone

19:55

wants a huge podcast following , of course

19:57

, yeah , but then you find yourself

19:59

in front of a camera , in front of the mic , like

20:01

, for instance , like my first , probably

20:03

like 20 episodes , the

20:06

intros my voice was shaking , I

20:08

was so nervous , like I was literally shaking

20:10

and Couldn't have been more

20:12

scared . And now I'm slowly getting more comfortable

20:15

with it , the products getting better , I'm

20:17

having more fun with it , I'm enjoying it more and

20:20

I'm just glad I stuck through all that awkwardness .

20:21

Yeah , yeah , no , and that's what leads to a second

20:24

half of the same . So feed the wolf , go through

20:26

the paces of the uncomfortable until it becomes comfortable

20:28

. Taming the fear is about Really

20:30

just that . It's like when you first start

20:33

any endeavor , like when

20:35

I started my podcast , I was of that

20:37

demographics , like I don't want to see myself on

20:39

video . I hate hearing myself

20:41

, like I don't want to listen to it . I

20:44

hate the sound of my own voice . Like everybody Just

20:46

know all the problems that you might give yourself

20:49

in starting an endeavor like this . I

20:51

also had the same thing , which is why

20:53

I'm a big fan

20:55

of Finding people that can

20:58

help get you started , and for me , that was Maurice

21:00

. Maurice got us started . You know why ? Yeah

21:02

, because if I didn't want to watch

21:04

the video and I didn't want to listen to it

21:06

, I didn't have to . I literally

21:08

walked in , did the episode . Maurice

21:10

took care of everything in

21:12

terms of like getting it edited , listening

21:15

to every little nuance of it , like Making

21:18

sure it looked good , and then I had Brooke

21:20

, you having a team definitely helps . Yeah , and

21:22

in your team , just so you know it doesn't need

21:24

to be , you know , necessarily going and hire

21:26

someone . Now we're at a spot where Brooke actually produces

21:29

. My wife produces the

21:31

entire episode . She Puts

21:34

it together , she ships it out

21:36

there , puts it out on the internet , so she

21:38

and that's not easy to do when you're not live

21:40

.

21:41

Yeah , a big reason why I do my show live

21:43

is because I hate editing . Yeah you

21:45

know what's my show is up , it's up , I'm done with it

21:47

. You know I can make some clips and shorts

21:49

.

21:51

But is , by the way , I think that's a great tip right there . Yeah

21:53

, it is . It is because oftentimes I

21:55

think people will also get halted and thinking everything

21:57

needs to be perfect . I actually think it was what prohibited

22:00

me from getting started two years ago . I'm three

22:02

years , three and a half years in now , but

22:05

I wanted everything to be perfect and I

22:08

even had a mentor that just before I finally

22:10

got started with Maurice , like when our contract

22:12

was kicking in , he was like you

22:15

need to start now , like just get started now , and

22:17

I was like no , you're right . Yeah

22:20

, like it was almost like him holding

22:22

me accountable , like whatever you do

22:24

, don't not start . You

22:27

need friends like that . No , the double negative there , but

22:29

definitely get started like that was like the

22:31

main thing he was imprinted on . But

22:33

you know , for your show and I

22:36

definitely think you are in a unique spot because

22:38

you are You're handling

22:40

everything from A to Z , everything in

22:42

real time . It's psychotic , I tell you . I tell

22:44

you , yep , but in terms of exposure

22:46

, me it sounds like that part is Progressively

22:49

working . Yeah , and I think , if

22:52

I'm understanding you , you're , you're feeling is

22:54

that that's going to continue to be

22:56

the case , that it's going to continue to help with

22:58

that overall

23:01

brand exposure or personal exposure .

23:03

Yeah yeah , I use the podcast to help promote

23:06

my studio , my power

23:08

one one point seven show and

23:10

all my DJ dates , so it really does help

23:12

out a lot .

23:13

Yeah , yeah , yeah . So what

23:18

do you foresee is kind of like your , your

23:20

, your goals as you progress with the

23:22

show really just to get my um

23:24

To expand

23:26

where everyone's listening from , because

23:28

I love that .

23:29

I'm a big local podcast right now but I'd

23:31

love to kind of be like regional , then

23:33

maybe national , maybe worldwide . So

23:36

really it's kind of boring but the goals are just

23:38

to just to grow , just to expand , because

23:40

I really believe in what my show has to

23:42

offer . You know , live music reviews

23:45

, reaction videos , call ins , everything's

23:47

live . Never know what could happen

23:49

. I think that's the future of entertainment right there

23:51

. I think people and something

23:54

else I think Local

23:56

podcast kind of bring to the table that the bigger guys

23:58

don't is like if you find yourself

24:00

on a big podcast with Thousands of viewers

24:03

, thousands of comments , you get lost in that you

24:05

know , I mean yeah . If you watch my podcast

24:07

, you will be One of what 50

24:09

viewers . Everyone's in the chat , everyone's having a good

24:11

time . You will not be overlooked . It's

24:13

a really , really good time that you can have personally make

24:15

new friends . I think that's like the future

24:17

of entertainment right there .

24:19

I , I agree with you . Yeah , I mean it's

24:22

Before

24:24

this episode is actually over at my barber and we were

24:26

talking about Christmas time . We were talking about

24:28

like , like I say your barber , yeah

24:31

, okay , yeah , yeah . So like , yes

24:33

, like how the kids were like with Christmas

24:35

and I was like you know , it's weird , like my kids they just

24:38

are of this age where , like they don't really want

24:40

anything and I said I think I know what the problem is and

24:43

not really a problem . I was like when we were

24:45

younger , you know , we want it

24:47

in iPod , we want it a lot

24:49

of stuff we wanted a phone

24:51

. We want it you

24:53

know something to be able to 64

24:56

anything like all of that is now in the palm

24:58

of their hands . Oh , yeah , what the hell do they need

25:00

if they have all these things like just Right

25:02

here and update the phone ? Yeah , they just say

25:04

update or maybe download a new app . So

25:08

it's kind of a crazy dynamic

25:10

.

25:12

But you wonder what that number one Christmas gift for like a young

25:14

kid is right now . That that's fascinating .

25:16

Yeah , probably , you know , like even my

25:18

six-year-old she was like I want , I

25:20

want a phone .

25:20

That's what she asked for yeah , yeah , that ain't happening

25:23

.

25:23

Yeah , the day the Furby is over , man yeah

25:25

no , because they want to be able to watch

25:27

another little kid , which brings

25:29

it back full circle to what you were talking about . Like Even

25:32

little kids as young as six , like my six-year-old

25:35

wants to watch a youtube video of another

25:37

six-year-old playing Barbies rather than watching

25:39

Nickelodeon . You know , like

25:41

we used to , like they much rather

25:43

watch that user created

25:45

content . Then , and

25:48

that's how my teenagers are like they'll watch

25:50

Anything else

25:52

other than watching TV . Wow , nowadays

25:54

, unless like I force them , I'm

25:57

like , hey , we're gonna watch a movie , get in there , but

25:59

outside of that , like they , they don't have like

26:01

a favorite show that they're gonna watch on . Really

26:03

, wow , like to the point we don't even

26:05

have , like we have Comcast , but it's just for

26:07

the main . The YouTube Street . Yeah , mainly YouTube , mainly

26:10

YouTube . Yeah , you

26:13

know , for me , I guess my drug of

26:15

choice when it comes to social media is probably

26:17

tick-tock . Yeah , just because

26:19

you know you get bite size . Yeah , I love

26:21

tick-tock , combination of tick-tock and and

26:24

YouTube , so I'll watch a lot like if I'm

26:27

working , I'll just throw in a YouTube video . More

26:29

recently I've gotten into streaming a little bit more

26:31

TV shows , but oh yeah , but outside

26:34

of that it's like yeah , I'm a big podcast guy

26:36

.

26:36

I throw on a podcast on YouTube .

26:38

I'm good for a while right , yeah , yeah

26:40

, but you know , it's just . It's

26:42

so true that I think Um

26:44

, I also think that there's

26:46

like a newer version of podcasting

26:50

that I think is going to become popular , and

26:52

you already see some of these shows like this . But

26:55

like a good example would be you know

26:57

, if you're really into golf which

26:59

which is the crazy thing dynamic about

27:02

like the podcasting space and where we are

27:04

as like a culture in wanting user-generated

27:06

content it's like if

27:08

you're really into golf , even

27:10

if you're not good , but you just really love

27:13

golf , you could start a show about

27:15

golf . And then , if you want to take

27:17

it one step further , like I could

27:19

see somebody doing a golf podcast

27:21

while playing golf , like it's

27:23

just you two , you and your buddy just

27:25

shooting the shit out there playing golf .

27:27

Get some little equipment .

27:29

Yeah , like you just get a little attachments up there

27:31

, a couple of GoPros and some easy

27:33

mics that can just plug right in .

27:35

Because the idea is really our endless with this whole podcast

27:37

platform , like , for instance , the other day we

27:39

had a huge game Ravens versus 49ers

27:42

, right , and then after the game I'm scrolling

27:44

YouTube and

27:47

live on YouTube doing a podcast . Who

27:49

was it ? I

27:51

think it was Chad Johnson and

27:55

some other retired NFL player are just kind

27:57

of talking about the game and they got thousands

27:59

of viewers because who wouldn't want to hear their take

28:01

on the game ? But people are starting to figure

28:03

that out , like that is actually the best content

28:05

that we could find , probably . Yeah , you

28:08

know , especially if you just watch the game , you're excited about

28:10

it , you want to hear some takes , and then Chad

28:13

Johnson and I think it was like

28:15

Keyshawn Johnson too or something . But

28:17

either way , that kind of content is the future

28:19

of entertainment .

28:20

I agree , yeah , I mean , and we see

28:22

it one short form video at

28:24

a time , the attention that's going away

28:26

from all that traditional .

28:28

Yeah , everything's either short or long , right .

28:30

Yeah , right on down to Thursday night football

28:32

being powered by Amazon

28:35

on a streaming platform .

28:37

That's actually nice . I enjoy that .

28:38

So do I , so do I . We're

28:41

supposed to have a Saturday night , isn't

28:44

this upcoming Monday night ?

28:45

Man , they've been footballing all kinds of days of the week this

28:47

year . I've been really thrown off .

28:49

Yeah , yeah , no , it'll screw you up . God forbid

28:51

they go overseas , and then it's like you got wake up

28:53

at nine in the morning .

28:55

Yeah , they've been a couple of London games .

28:56

Yeah , but yeah , I you

28:58

know again , I wanted to bring

29:00

you on to really talk about the

29:03

podcasting platform . It's

29:06

cool to see the progression of where you are , kind

29:09

of how you envision it , and I

29:11

would imagine here here soon you'll probably

29:13

find somebody that can kind of help with like that management

29:15

aspect .

29:16

On the side . Yeah , that would be great man . Yeah

29:18

, I need help with marketing and all that stuff that you're going

29:20

to yeah , yeah , yeah

29:23

. Nice .

29:26

What do you think the biggest

29:29

challenges were for you when

29:31

you first got started ? And

29:33

I know you spoke a little bit about like some

29:36

of it was nerves and maybe

29:38

even some of it was like the platforms

29:40

itself . Yeah , and then

29:42

I'd be curious , like what type of technology

29:45

have you found to use that has kind of streamlined

29:47

the process to whatever degree it could be

29:49

streamlined ?

29:50

Okay , yeah , I think still , the biggest

29:52

challenge for me because I

29:55

think it's just really just is growing , because

29:58

I'm just I'm so obsessed with this , right

30:00

, I'm checking my subscribers every single day

30:02

, probably five times a day , right , every

30:04

single view that goes up , I'm noticing it and

30:07

it's just really , really hard to get people to

30:09

kind of take your platform seriously and

30:11

like , even like this

30:13

amazing studio , like

30:16

I would think that just the studio

30:18

alone , boom , like you're a national podcast

30:20

, like it looks so incredible , it sounds so incredible

30:22

. Who's not going to take notice , who's not going

30:25

to support this kind of thing ? Smoky mirrors , exactly

30:27

right . But you know , and

30:29

I feel really good about my studio too , I

30:31

really like what I've done with it , but even

30:33

still , not everyone's going

30:36

to watch , not everyone's going to be interested . People

30:38

might hate on you a little bit . I kind of struggle

30:40

with that aspect the most , just

30:42

like , what do I need to do to get to the next

30:45

level ? You know , I'm constantly racking

30:47

my brain , asking myself these kinds of questions

30:49

, googling things , researching , because

30:51

the technical side of it comes easy

30:54

, or I enjoy those challenges . But it's

30:56

the growth , yeah , that's

30:58

the challenge for me .

31:00

I'm curious , and you'll see where I'm going

31:02

with this Do

31:05

you have a list of ? For

31:10

me it's like a wish

31:12

list of potential guests . Oh

31:14

yeah , I'm curious if you've put

31:16

something together Like I could picture for your

31:19

show , like even the names that

31:21

you rattled off , like Ludacris and all these

31:23

different guys . Have you considered

31:25

trying to reach out to some of those people

31:28

to try to see if they would be willing to come on to

31:30

the show ?

31:30

Yeah , I've considered it , but I definitely haven't shot my shot

31:32

. But yeah , ludacris would be the

31:34

number one for me . He's my favorite rapper . I love

31:37

Ludacris man .

31:38

That would be a dream come true . What I would

31:40

encourage is shoot

31:42

the shot . Yeah , right , yeah , even if it's

31:44

asking about the prices .

31:45

Yeah , well , you know what I

31:47

did ? Ask Lil Boosie how much it would

31:49

be for a short Zoom interview and

31:51

I think he said I think he literally

31:54

said something like $5,000

31:56

per 10

31:58

minutes or something .

32:00

Yeah , I would not go the approach

32:02

of how much ? Yeah , yeah

32:04

, I would go the approach of I'd

32:06

love to have you on my show , okay , cool , yeah

32:08

, in my experience and

32:10

obviously I'm going through this too , because

32:14

I have a list as well and there

32:16

has been a combination of like

32:19

for me . I'm a big follower

32:21

of Grant Cardone and

32:23

his content right ? Some

32:26

of those guys they have almost

32:29

like a requirement Before they even consider

32:31

it . They almost have this requirement of X

32:33

number of Instagram followers and things

32:35

like that right Gotta make sense for them . But

32:37

there have been . I have had

32:39

on guests that have an equal

32:41

size audience

32:44

. Two , grant Mm-hmm oh wow

32:46

, we just shot him a message and was like , hey , we'd

32:48

love to have him on the show . And they were just like because

32:50

a lot of these people , they want

32:53

the opportunity to just be on more shows .

32:55

Yep , another market , just another group of people

32:57

.

32:58

Yeah , especially in the

33:00

arena of what you're talking about . I mean , it's almost

33:03

coming from a sense

33:05

of admiration , like hey . I want to have you on

33:07

my favorite . So

33:09

I would encourage to

33:11

start thinking about that like

33:13

formulate that list and just start reaching out

33:16

.

33:16

I'm gonna do that .

33:17

And eventually what's gonna happen is it

33:20

might not be ludicrous for you , but it might be

33:22

somebody that's still a really good

33:25

guest

33:27

who also has their own

33:29

audience of their own .

33:30

And that's definitely something I'm looking at . It's like when I pull in

33:32

guests for my show , I'm just thinking like , do they

33:34

have more followers than me ? That's definitely something

33:36

I'm thinking of . Yeah , it's Just trying to expand

33:38

slowly .

33:39

Yeah , so like the method for my show , it's been

33:41

a combination of because

33:44

of where we're located . I feel like if I was located

33:46

like in , like maybe

33:49

near Baltimore or Philadelphia , it would be easier

33:51

to try to get .

33:52

She gets to come like Kind of got to do it through Zoom

33:54

or something .

33:54

Yeah , it's a whole different

33:57

dynamic . If , like , somebody has

33:59

to travel and then they have to travel

34:01

again just to get down to here , I mean

34:03

, granted , I guess you could fly into Salisbury

34:05

but it's still like Great airport

34:07

over there at Salisbury . Yeah , they treat you

34:09

right . Best flights

34:11

to get to the places that can get

34:13

you to where you're really trying to go . Nobody

34:16

does it better than them .

34:16

They're just in North Carolina . It's a luxury when

34:19

you fly in there . Not having to make that trip from

34:21

Baltimore is nice , it is .

34:24

But yeah , no , I say it to say that like for

34:26

us , like I love having on

34:28

local guests , also like having

34:30

on national individuals

34:32

. For sure , that mix of like the

34:35

the goal is to like the

34:38

genre of show that we do In

34:41

terms of like , putting it on YouTube is

34:43

what you would call a biz dev show or

34:46

a business development show Okay , which is essentially

34:48

a networking show . You're

34:50

bringing on guests to one

34:52

get to know more about them , get

34:55

get to know In kind

34:57

of that exchange , so like you learn more

35:00

about me by coming to our studio

35:02

seeing that we actually have an office . Yeah , that

35:04

jazz right and then , on the flip side

35:06

, I get to learn more about you and the type

35:08

of things that you could do , and then you

35:10

know , not that it's the main driver

35:12

, but heck , maybe there's a way that we do business together

35:15

. Yeah , I actually think I'll probably

35:17

hire you for the audio engineer side of

35:19

things , when I screw up and yeah , I

35:21

actually help you out . Yeah , so there , there's that side

35:23

of it , so the business development side plus the

35:25

exposure , back and forth . So when

35:28

I have you on as a guest , you get introduced to people

35:30

that you don't know mm-hmm

35:33

, in terms of my audience , and then vice versa

35:35

.

35:36

So I key to this podcast game is getting on other people's

35:38

podcasts and kind of a network .

35:40

Yeah , as they say , collaboration is

35:42

the new currency . Yeah , yeah . So

35:44

you know , and if you look at that on

35:46

the big , like

35:48

big name guests , and

35:51

I think it's great to have that list down and just look

35:53

at early- and often and I'm gonna start shooting

35:55

my shot man , I'm gonna make a note in my phone .

35:57

I'm a copy and paste it to a bunch of DMs . All

35:59

right , look out everybody , mm-hmm , especially

36:01

if you're two thousands . A really famous rapper

36:04

.

36:04

Yeah , and what I would suggest is , you

36:06

know , definitely personalize it for certain

36:08

ones .

36:08

Yeah .

36:09

Yeah , but um . But yeah , I mean the

36:12

funny part , especially when you get into like a DM

36:14

of no one like Instagram , of like somebody

36:17

that has a huge following . Chances are they're

36:19

probably not going to see it . Yeah

36:21

, but you never know until

36:23

you .

36:23

You got to send a hundred messages and hope to get one

36:26

back , right ?

36:27

and even that would be , you know , a good day

36:29

. You send it out to a hundred early 2000 rappers

36:31

.

36:31

Yeah , if I got one , that would be incredible . I

36:33

might end up with jaw roll or something , but

36:35

because I do have a song out right now that's actually

36:38

doing pretty well and and it's with

36:40

a really big rapper named trap Beckham . I

36:42

don't know if you might have heard of them , no , but

36:44

he's got a song called birthday chick and

36:46

it literally well , it's called birthday bi

36:48

tch . Don't want to curse on your show , but

36:51

it's literally like one of the most requested songs

36:53

in the history of music . Like this is like a humongous

36:55

song , and I got a song with him now , so

36:58

I've been hoping to kind of use that as

37:00

leverage to get him on my podcast , so he'll

37:02

probably be my first big guest , yeah

37:04

, so shout out to trap Beckham . Look up my new

37:07

single with trap Beckham . It's called on go

37:09

featuring trap Beckham . So that's DJ

37:11

KP on go featuring trap Beckham

37:13

.

37:13

I like it . I like it . Well

37:15

, I Kp

37:19

as we wrap up this episode and

37:21

I just want to say I appreciate you coming on . It's

37:23

been so much fun . I always

37:25

like to give every guest an opportunity to kind of more

37:27

or less kind of plug their stuff Okay

37:31

, where they could go to follow you .

37:33

Listen to the show , yeah . So for me , the main thing for

37:35

me is go on YouTube , all

37:37

right , type in studio to with DJ KP and

37:40

hit the subscribe button , hit the notification

37:42

bell , because we go live every Monday at 9 pm , unedited , uncut

37:44

, unfiltered and then follow me on Instagram

37:46

same name studio to with DJ

37:48

KP , post a lot of great clips

37:50

from the show , keep

37:54

you updated on what we've been doing . And then go on tiktok and

37:56

type in At DJ KP mashups . I got actually like

37:58

150

38:00

mashups on my page . You'll definitely find something

38:02

you like . I have seen a

38:04

few of those . Okay , cool , yeah , and there's a lot of

38:06

2000 stuff like for instance I

38:10

just released one this morning . It was 1000

38:12

miles from the studio , 1000 miles by Vanessa

38:14

Carlton you know , and it was a replay

38:16

by IAZ on top of that . So go check

38:18

that one out . Over a hundred mashups

38:20

on my page at DJ KP mashups

38:22

on tiktok and yeah

38:25

, look me up on Apple music and Spotify .

38:27

I'm DJ KP , Cool yeah and

38:30

for those listening , just know that if you go

38:32

to the lava hop podcast comm , you

38:36

know one , you'll see this episode

38:38

and you'll see a variety of other episodes . Pretty much

38:40

every episode that we've ever published you can find

38:42

right there . But if you want

38:44

to find KP's

38:46

credentials , if you will like his

38:49

social media feeds and his website and all that

38:51

jazz , just search up . I'll

38:53

probably put his Kevin Palmer

38:56

, I might even throw a thanks . They could search KP

38:58

, but you just search for his name and

39:00

right there will pop up a brief

39:02

bio , access to

39:04

all of his social media accounts and

39:06

, in addition to that , you'll be able to click on the video

39:09

to be able to watch the video , listen to audio

39:11

whatever one you want to do and if

39:13

we have any short clips kind of upload

39:15

it to YouTube shorts You'll see them there as

39:17

well . But , yeah

39:19

, make sure you head over there . That's fantastic

39:21

. I will also say the same thing be

39:23

sure to like and subscribe . The one thing that really

39:25

helps us with our show is anytime we get reviews

39:28

on your favorite podcasting platform

39:30

, and we are definitely focusing

39:32

a lot on our YouTube channel , especially

39:35

as we get into 2024 . I

39:37

always think it's important in this for listeners to

39:39

pick a word as you go into the new year

39:41

and Ironically and it's why

39:43

I like ending the year with this

39:45

word , which is exposure . Oh

39:47

for me , that's the word that I'm going into 2024

39:50

.

39:50

We all know is you know increased exposure

39:52

.

39:54

Gonna have to do a fun drill with the kids because I want them

39:56

to pick their own word as well , but

39:59

with that that's a wrap . I appreciate

40:01

, kevin . I appreciate

40:03

your time .

40:04

I spent a lot of fun . I appreciate you having

40:06

me here .

40:06

Yeah , my gut tells me this won't be our

40:08

last episode awesome .

40:10

I would love to come back , really Yep .

40:11

Cool , cool , all right , man Thanks .