0:00

It's time to level up a few

0:02

thousand degrees . With a Lava

0:04

Hot podcast and host

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Joseph Connell Jr , you'll

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hear from ordinary people who are doing

0:11

extraordinary things , from tech

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startup CEOs and marketing professionals

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to authors and investors and sales trainers

0:18

. This show will be packed

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with information to help you level up in life or

0:23

business , taking you

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from on fire up to Lava

0:28

Hot .

0:30

Welcome to Lava Hot Podcast . I'm your host , joseph Connell

0:32

. Today I'm joined by a

0:34

unique individual . This

0:37

gentleman I met down in Florida . This goes back

0:39

probably about a year ago at one of Grant

0:42

Cardone's real estate summit I

0:44

believe it was the real estate summit . I could be wrong . I

0:48

had actually been following Luke

0:51

for probably a

0:53

few months . At that point I immediately

0:55

recognized him because he puts out a lot of content

0:57

online . One of the reasons

0:59

why I wanted to have him on the show is more recently

1:01

he has ventured into the

1:03

podcast world . That's

1:05

a world that I've been living in for the last year . I

1:08

thought he would make for an interesting guest for a couple of

1:10

reasons . One , the fact that he is a certified coach

1:12

with Grant Cardone . He has

1:15

also been killing in real estate . When he

1:17

launched the podcast , I was pretty impressed

1:19

with the traction that he's

1:21

seen right away . Let me give you a quick bio

1:24

about Luke Schlaba , can I ?

1:26

pronounce that right , it's sleepover . You're totally

1:28

fine , you can say it any way you want , fair enough

1:30

.

1:31

I normally do a little housekeeping where

1:34

I double check spelling names and

1:36

all of that . About Luke . Luke

1:39

transformed his challenges

1:41

into an admission for the greater good . A

1:44

committed military veteran , he

1:46

enhanced unity and progress within

1:49

his circle . Luke

1:53

is an elite coach with Grant Cardone . He's

1:55

now extended his inspired

1:57

journey into the world as the host

1:59

of the dating files podcast , delivering

2:01

insightful and fostering entertaining conversations

2:03

. Luke , welcome to the show

2:06

. Thank you so much for having me .

2:07

I'm super excited to be here . The

2:10

meeting you was amazing . What you

2:12

told me I don't think I've shared this with

2:14

you . I've actually coached

2:17

so many of my people with exactly what you told me . We're

2:19

starting a podcast , bringing in local

2:21

businesses , having them share about what they

2:23

do , giving them the content , having

2:26

them go share it where it promotes you . It's

2:28

such a brilliant idea . I remember we were

2:30

sitting by the horse racing

2:32

track , right after boot camp . You're

2:35

like , yeah , man , this is how you can build your

2:37

business this way . It's almost free marketing dollars

2:39

. This is crazy .

2:42

For me and I can't take full

2:44

credit because it was Jared

2:47

Glant and Alan Grant's

2:51

had a marketing that really

2:53

pushed me to start my podcast . For

2:56

many years I

2:58

was on the fact I actually across

3:00

the hall . Here is another office I had actually

3:02

built out of podcast studio like a

3:04

year before I ever launched . For

3:08

whatever reason I think I did what most people

3:10

do is I just , oh , I don't know

3:12

how to do the editing , I don't want to be on camera

3:14

. I had all the reasons

3:16

that everybody else typically gives

3:18

themselves and why they don't get started . Then

3:21

, when I went down to

3:24

the marketing workshop , with Grant and . Alan , they

3:26

were like you're in marketing , you got to a podcast

3:29

During

3:32

that weekend . I was like , all right , I'm going

3:34

to start the podcast . I launched it right then

3:36

, meaning I booked three months

3:38

worth of guests within that two-day

3:40

weekend . That

3:44

was what Grant talks

3:46

about . It's get committed and commit

3:48

. First figure the rest out . I didn't even know

3:50

how I was going to do the podcast , but

3:52

I knew I have all these guests lined up . I

3:55

gave myself a little window to figure it out , but

3:57

this was in mid-November . I

4:00

just locked in and was like , okay , I'm just going to schedule

4:03

every guest I can for January . We

4:05

scheduled January to .

4:06

March . You got to do that . If you're

4:08

starting a show , you're going to find every

4:10

reason not to film that first episode

4:12

, the 10th episode , the 20th episode

4:15

, because you're going to be like oh it's not , I need to do this better

4:17

. I need to do that . I need this camera , I need this piece

4:19

of equipment , I need this skill . You

4:21

just got to do it Commit first , figure the rest out

4:23

later For sure . I'm on this East Coast road

4:26

trip right now where I'm doing all these episodes

4:28

about one a day up and down

4:30

the East Coast , different people , different places , different

4:32

scenes . I've got all my equipment with me

4:34

, carrying it into their house

4:36

studio , wherever , and just setting it up . I'm

4:39

figuring it out . It's not perfect

4:41

but it's working . That's

4:44

the thing with the show too . Funny enough what you said

4:46

about building a studio . I had

4:48

built a whole studio in my third bedroom

4:50

back when I was living in Maryland for

4:53

a year . I never did a film , maybe

4:55

like two episodes , never put them out , never

4:57

did it , never felt , right until

5:00

this show . I

5:02

go back to Alex Hermosy , where he's

5:05

really I credit him for

5:07

my show starting it , because he talks

5:09

about if you're in

5:11

college and you're going to a business class and

5:14

the professor says to start a hot dog stand . You're

5:17

going to look at some of the most

5:19

important things in a hot dog stand , which is going to be the quality

5:21

of the hot dog , the location

5:23

of the hot dog , all these different

5:26

factors that you could bring into the performance

5:28

of the hot dog stand . But the most

5:30

important thing and I think you know hungry

5:32

audience . Hungry audience is the most

5:34

important thing . And with this show the dating

5:36

files what I did was I

5:38

took it to my audience first when I had the idea

5:41

and it was kind of unique way

5:43

I figured out the idea for it . It was kind

5:45

of out of disaster with an ex-girlfriend

5:47

and all which . I just literally

5:50

sat down in a chair for five

5:52

hours and thought of everything I could do and came

5:54

up with this idea , but immediately took

5:56

that idea to my audience and said , hey , if

5:59

I did this , would you guys watch ? And

6:01

everyone's like yes , yes , yes yes yes , and

6:04

keep in mind I've been putting out sales material

6:06

, marketing material

6:08

, mindset material and people you

6:10

know like , give it a like or something . They're

6:13

not consuming it like crazy . They're

6:15

not highly addicted to it . Where

6:17

, with this show , as soon as I said

6:19

, would you guys watch ? I'd never seen such a

6:21

heavy response from people yes

6:24

, yes , yes . And then I started

6:26

getting all the messages of when can I watch the first

6:28

episode ? When is it going to come out ? And

6:30

everyone just started like supporting

6:32

it . And the first episode

6:34

I filmed it by myself , just telling my story

6:36

. I didn't believe it would work

6:39

. So much that I put my little road

6:41

camera mic underneath my main mic

6:44

so I didn't have to like piece in you know

6:46

, the audio , so I could just put

6:48

the camera file in there . You know , I don't think I even did

6:50

any editing to it . I think I did an intro posted

6:53

on YouTube . Figured my kid , you know

6:55

, a few hours of watch time or something goes

6:57

to 122 hours in the first

6:59

48 hours of being up , right

7:01

, and I was sitting there . I'm like , are you kidding

7:04

me ? Right ? Like this is insane

7:06

how fast people are eating this up . So

7:08

then I did exactly what you did Just started bringing in guests

7:10

, spoken to them , finding , you know , entertaining

7:13

people to bring on with crazy stories , and

7:16

that's really more importantly than just

7:18

the views and the consumption . With our show . I've

7:21

been dating for 10 years now and the

7:23

amount of women that I've went

7:26

on dates with that have told me about just terrible

7:28

things happening to them and relationships

7:30

and abuse and just horrible

7:33

, horrible stuff . It's unbelievable

7:35

. I don't think many people know how

7:38

the bad stuff that actually goes on out there you hear

7:40

about Fox News or MSNBC

7:42

will post something and some celebrity

7:44

, but it's happening every day around

7:46

us just crazy stuff . Yeah , to real

7:48

people . Real people , yes , right next door

7:51

in your job . Real people

7:53

, real stories , as I always say , and

7:55

that just it shocks me how much people

7:57

don't know that , and so , when I was thinking about the show

7:59

, I'm like , look , we can one , bring awareness to

8:01

this , like this stuff's going on

8:04

, to make it entertaining and funny in some

8:06

ways , because , realistically , some of

8:08

this stuff is so heavy and so bad

8:10

. You got to laugh a little bit when

8:13

it's going on because it's brutal . You

8:15

know some of the stuff that happens , but

8:17

anyways , it was a way to one , create

8:19

a business around it , to

8:22

really bring awareness to all the crazy stuff

8:24

that's going on out there . And three

8:26

, give people a place to a community , a

8:28

place to come laugh , a place to come share their story

8:30

. We basically only

8:32

have ladies on right now , so it's a place for them to come roast

8:35

a guy that did whatever to him , which

8:37

is hilarious , but anyways

8:40

, it's incredible how fast this went , though

8:42

it's just it shocks me .

8:43

Yeah , but no , you know

8:45

, for me and I'll kind of

8:47

circle back to the Alex Hermose thing

8:50

you know , the one thing

8:52

that I picked up from him early on

8:54

was to

8:57

commit to it as a five-year plan

8:59

, like for me , the podcast was . You

9:01

know , I'm going to do this for five years minimum

9:03

. I initially had a goal

9:05

, which was I wanted to get out 112

9:07

episodes that first year . We fell

9:09

short of it , but you make the goal big . You know

9:11

we were trying to crank out two episodes per week

9:13

, yeah , and we've

9:16

put out quite a few episodes in

9:18

the past year and a half or so and

9:21

now that we have the new studio and things like that , we're

9:23

really trying to work out some of the

9:25

kinks and speed up workflow . But

9:28

the way I looked at it is , you know what I'm

9:30

not going to assess how well

9:33

the podcast does until I hit that five

9:35

year , because even a guy like Alex , it

9:38

took five years before people like started

9:41

mainlining his content Like most

9:43

people didn't know who he was for many

9:45

, many years until

9:48

, you know , basically blew up on TikTok , which is

9:50

when people really started His

9:52

rise has been amazing and he's so

9:54

brilliant with everything that he's done

9:57

.

9:57

I really use him and Grant the most

9:59

. I would say Likewise yeah , marketing

10:01

and business-wise , alex kind

10:03

of pisses me off a little bit because he's just so damn

10:06

smart .

10:07

Oh , he's so young , and so he's like philosophical .

10:09

It's like it's amazing . And then I didn't know

10:11

that he was going to be a doctor and I was like , oh okay , that makes

10:13

more sense . I can suppose he's a genius , but

10:16

he really is brilliant and he gives away all this

10:19

stuff and he has to write intention behind

10:21

it . And it's funny because I'm trying to do the same

10:23

thing with this show , to where we don't

10:25

really take any sponsors , we don't take any

10:28

sell out or whatever , and just keep it

10:30

very pure entertainment for as long

10:32

as possible . And

10:34

yeah , just give it to people , just give it , give it

10:36

, give it , and someday we'll have

10:38

Gary Vaynerchuk talk about get that right hook

10:40

and get a big sponsorship or something .

10:43

Yeah , for me with the podcast

10:45

, I think the one metric

10:47

that I kind of measured was

10:50

does it help the business

10:52

? At the forefront

10:54

of everything I do with the podcast is I'm hopeful

10:57

that when I bring somebody on , it

10:59

will inspire that business owner , that

11:01

sales representative , that father

11:04

, that individual to take some sort of action

11:06

. So the cool thing about having somebody like you on

11:08

is that you have a real life story . We met a year

11:10

ago roughly and I said , well

11:12

, this is what I'm doing and this

11:14

is what I think would work . And

11:17

then you're putting that into practice . Not that I'm going

11:19

to take any sort of right of freedom . No , no , no you should .

11:21

You should Because that you know every conversation

11:24

we have leads to where you are today honestly

11:26

. But no , you did have a role in

11:28

that where I knew it was a thing I should

11:30

do and you were just more fuel

11:33

on fire there to push it

11:35

towards that . And it was

11:37

like I'm licensed and sold a

11:39

bunch of real estate in Maryland , moved down to Florida

11:41

, honestly , because of my ex and

11:43

Grant . I was like I want to be around that community , I want

11:45

to get away from where I was because of her and

11:47

all this stuff . So go down to Florida

11:50

, get my real estate license . I don't want to sell real

11:52

estate down there like real estate . I just didn't

11:54

have a desire to . What

11:56

I really wanted was to influence

11:59

a lot of people , help a lot of people , just

12:01

like a lot of people helped me . You know

12:03

me and you like you had . You served a difference

12:05

in my life and so did all my other mentors , right

12:08

. So , knowing that it's like

12:10

I want to do that for others , but I can't do that just

12:12

selling real estate Like I need a platform

12:14

where people can come on , watch

12:16

me , view me , learn from me . But I

12:18

had to get their attention first , and so

12:20

that's why I think the concept , or I know

12:23

the concept that we have with the dating files is really interesting

12:26

because it gets a lot of attention and

12:28

it's just like I call it , like the tape method , where

12:31

he went out and got tons of attention

12:33

, andrew Tate , and now he's actually

12:35

shifted his entire message that he was

12:37

preaching totally did like a

12:39

180 on it to where it's like take

12:42

care of your family , read the Bible , be a good

12:44

person , make money . Getting shake versus

12:46

what it was a year ago .

12:48

Yeah , and then that's

12:50

when you get your attention with these

12:52

sound bites . What

12:55

he executed I

12:57

still , as a marketing guy , I have been

12:59

looking at like because

13:02

it wasn't just that he had content

13:04

in these polarized clips . What was

13:06

most impressive to me is that

13:08

he created like this network

13:10

of people that would take clips

13:12

and he would incentivize

13:15

them to push out these clips . And

13:17

I've been in my head trying to think

13:20

, like how can you replicate something like

13:22

that ? How do you pull together

13:24

like a network of people and get them to

13:26

start pushing your content ?

13:27

I'm about the same thing with ours , because

13:29

now that we're putting out all of these reels

13:32

it's long form , so hard to get to do anything

13:34

. You know like it gets , the hours you get

13:36

. I think my best one's almost 500 hours on , like

13:38

one of the YouTube videos , but the

13:41

reels those things will go to 7,000 hours

13:43

. You know half million views , a million views , and

13:46

we probably have 10 that's went over half

13:48

million . Only one to a million handfuls

13:50

hit 750 . And so I was just gonna watermark

13:53

that that clip give it to

13:55

. I got tons of you know younger people that follow

13:57

me and stuff . Give it to them and say

13:59

, dude , go get into a creator fund

14:01

in TikTok , send it , post it

14:03

up wherever you want , send it to the moon , make

14:05

a bunch of money . You can get $1,000

14:07

a clip Like $1,000 , if you hit

14:10

600,000 views or five , 500

14:12

, 600,000 on TikTok and

14:14

it's past the minute , it's gotta be past a minute

14:16

. We have a minute and one second to monetize , you're

14:19

getting paid . So you're like , be 16

14:21

years old , send it home reposting what I'm

14:24

put all the money , time , energy

14:26

into just taking it for free . He

14:28

makes money . My show gets tons of attention

14:30

. It's a win for everybody .

14:33

Well , the one thing that I saw with Andrew Tate when

14:35

he took this network

14:37

of people , he was also pushing them to his product

14:39

.

14:40

Yes .

14:40

And every one of them had an affiliate link

14:43

to be able to push into the product , which ultimately

14:45

meant if somebody goes here , you're gonna

14:47

make X amount based on them and go into

14:49

the affiliate link Within

14:52

my business . So we have LavaHot , which is the marketing

14:54

agency where we'll handle everything

14:56

from creative to administrative . We do everything

14:58

marketing wise for a business

15:01

and then for certain clients . We

15:03

also add in this element of sales training

15:05

, because what I've learned over the last

15:07

10 years is I can make the phone ring , but

15:10

it's very hard to make the cash register ring . Yeah

15:12

, the conversion on it . If the lead gets there

15:14

and then the people answer in the phone

15:16

, drop the ball or the person

15:18

in the field drop the ball . But

15:21

our platform , slingshot when we

15:23

launched that , that is where a decent

15:25

amount of attention has been going , just because

15:29

we onboarded within months about

15:32

20 new businesses . It's awesome

15:34

and we're really looking at ways

15:36

to be able to scale that up . And one of the big

15:38

areas outside

15:41

of the podcast I don't really market it Like

15:43

I push out on a little

15:45

bit of content on Facebook , but

15:49

typically what

15:52

I would put out was us trying to attract

15:54

what we call Slingshot Consultants , which would be an individual

15:56

in any sort of market who wanna learn how

15:58

to get into the marketing game . They'll

16:01

have a platform that they can immediately offer and we

16:03

offer a residual income based on that

16:05

. I wanna try to tie that into

16:07

that exact concept where

16:10

each one would have their own affiliate link , where

16:12

an individual if they shared the episode

16:14

, they shared the content try to funnel

16:16

them into that type of system

16:19

. I don't know how to execute

16:21

on it . I'm still trying to work out the kinks but , like

16:23

in my head , that's how I picture how

16:26

it was done on his end .

16:27

But enough about me . No

16:29

, you're spot on with it . Like the more . It's

16:31

just , it's so . You're

16:34

getting hit with six to 10,000 commercials every single

16:36

day . On average average person

16:38

, you're getting more information in a single day

16:40

than a person didn't in the 15th century . Like Grant

16:42

talks about that in the marketing workshop , you

16:45

gotta find a way to break through the noise . It needs to be

16:47

either shocking or whatever

16:50

, and I'll give you an idea that I'm working on . I already

16:52

have the YouTube to this , so you guys can't steal it . But

16:54

the money files the money files is gonna

16:56

be very similar to the dating files . But I'm

16:58

gonna take business owners that are multi-millionaires

17:02

now , but at some point they almost

17:04

lost the whole thing . They lost a ton of cryptocurrency

17:07

, they almost lost their business . Oh , very cool . Yeah , you

17:09

see where I'm going with this . Now they come on , they tell the

17:11

story about how , yeah

17:13

, they're super successful now , but where did

17:15

they start and what were

17:17

the trials that they hit along the way ? I

17:20

opened up my account and $2

17:23

million was gone . And then that's

17:25

the viral clip right there that you take

17:27

and you put that on the TikTok YouTube

17:30

or YouTube , instagram , all the different places

17:32

, and then make the show go viral . But

17:34

there has to , like I've noticed from this show , there

17:36

has to be some sort of shock factor

17:39

to it . He did what or she

17:41

said what and that gets them to

17:43

stop the scroll .

17:44

Actually , I might have a good guest for you for that too . Let's

17:46

do it . Yeah , she was on my

17:49

show about four or five months

17:51

ago . Her name was Amber Her

17:54

no , not Amber . It was Summer .

17:56

Day Okay .

17:58

She was actually at the 10X Ages event . Oh

18:00

wow , she was in the qualifying

18:03

round to be part of the main

18:06

event . That's amazing , but her

18:08

story was that she had a business

18:10

and basically got booted from it . It

18:12

was a business she had built over years and

18:15

people that she thought were her friends . She's

18:17

gonna kick her from it , but I'll

18:19

try to make that connection when you get closer to rolling

18:22

that out .

18:22

I wanna put that out about three , three , six

18:24

months after we get good traction , get a system

18:26

set up with dating files and start the money

18:29

files . But it's

18:31

that shock factor that brings people in , Like you

18:33

have to stop the scroll and you have about maybe

18:36

a second to get people to stop swiping

18:38

and watch what you're about to say . Then

18:40

you gotta hook them in that first five seconds . Then

18:42

the first half has to be amazing . Mr Bee

18:44

talks about all this stuff , but the last

18:46

half of your content can be worse , but the first half

18:48

needs to be really good and just you

18:50

gotta find something that's shocking enough

18:52

. And that's where Tate was just such a genius

18:55

with the way he would

18:57

. Whether it's right or wrong , he would just shock

18:59

people with what he would say and it would just stop

19:01

the scroll and they would hate it and love it . And

19:04

he blew up and he was like

19:06

I'm gonna take him to miss .

19:07

Google Personal Earth , right , yeah , no , you know what the saying

19:10

is . If you can get half the country to

19:12

hate you and half the love you , you can become

19:14

president of the United States . And

19:16

it starts with that attention , we're

19:18

at , attention flows

19:21

. You know kind

19:23

of money grows .

19:24

Something else I want to add to that is

19:26

I built a whole training system , had , like , true

19:29

, and that's how I learned how to do a lot of editing , filming , all

19:31

that but about 2,500 hours inside

19:33

that training system , all of

19:35

Grant's materials . I own all of them , so I'm allowed

19:37

to reuse them , repurpose them , reteach

19:40

them , and I did that and I had a bunch of people sign

19:42

up for it did great , you know , and sales

19:45

and all that and the people that used

19:47

it loved it . But a lot of people

19:49

were not . The usage wasn't

19:51

there and I sort of started to

19:53

put together like , let's go back to Tate

19:56

. He had Husser's University , which was a

19:58

nine hour video recording

20:01

of him with a whiteboard right here yelling

20:03

at the whiteboard , and it was good information

20:05

in there , but it was nine hours , low quality , one

20:08

whiteboard . That was it . Yeah , I flew

20:10

all . I flew down to Mexico , I flew out to Arizona

20:12

, I filmed all over the country and outside

20:15

the country on this course , like

20:17

put tons of time and money and energy

20:19

into it and it was great and everyone

20:21

that used it loved it . But I couldn't get people

20:23

to keep using it and what I realized

20:25

was I didn't have enough celebrity

20:28

status to get them to actually

20:30

shut up and listen , versus

20:33

when Grant or Tate or any of

20:35

these guys , alex from Mosey says , hey

20:37

, do this , if you want to become rich , do this

20:39

right now . Like , sit down , shut up , do

20:41

this . When you have that celebrity

20:43

status , people actually listen , right

20:45

, grant talks about this with . During COVID

20:48

, they stopped for about two months in all

20:50

their marketing showing the jets and the cars

20:52

and they cut all that out . Their conversion

20:55

immediately dropped and as

20:57

soon as they brought back the cars and stuff

20:59

and flash and all that , their sales

21:01

jumped back up like almost

21:03

exactly the same , if not better than before , right

21:05

, so there's so much correlation

21:08

between selling the lifestyle

21:10

and the dream

21:12

. Almost you know that's what 10X is like . 10x

21:14

, yeah , it's a math effort and work and

21:16

action you got to take . It was also the dream

21:18

, right , and as soon as you . I was on with a client the other

21:20

day and I'm like dude , what's your biggest goal ? Like , what

21:23

are you doing all this for ? And he's like pay the bills . I'm

21:25

like I don't know why you're here then .

21:27

Yeah , that's not going to do it .

21:29

Absolutely . Like that's why you're burnt out right now , that's

21:31

why you don't have any focus , that's why you're not hitting your targets

21:34

, like because you're just trying to pay your bills

21:36

. Yeah , Like that's . There's no energy

21:38

, there's no enthusiasm . There's a passion behind that . Like

21:40

you need a vision of the future , of 5

21:42

, 10 , 20 years from now . What it's going to look

21:45

like , how are you going to make it happen and then continuously

21:47

take massive action to execute on it ? Right

21:49

so ?

21:51

Yeah . So what

21:53

we're ? Because I'm curious , because

21:55

I pitch

21:57

ideas to people all the time on starting

21:59

a podcast , even if it's just

22:01

like a local live podcast

22:03

, because some companies out there they

22:06

don't have the reach to be

22:08

able to sell a product all over the country . Although , if

22:10

you're , I do believe that if you're specialized

22:13

in some sort of skill let's

22:15

take something like Pest Control . Let's say you run

22:17

a Pest Control company for the last 20 years you

22:20

have some skills that a new Pest Control

22:23

company might want to learn about

22:25

, absolutely . Some of the hurdles that you've overcome . So

22:27

I think that there is some reach there where it could ultimately

22:30

set up an opportunity to do some sort of training

22:32

course or like inner circle , Like

22:35

there's certain things that you could expand

22:37

there . But I also think that there are

22:40

certain categories where

22:42

just focusing hyperlocal

22:45

allows you to have some level

22:47

of like local status in

22:49

the marketplace to become the go-to guy

22:51

for X , Y and Z . Absolutely . There

22:55

was a guy . He's named Mike

22:57

Soraka .

22:58

Oh wow , and we had Crock

23:01

. Yeah , yeah , yeah , let's see , yeah .

23:02

So he has the what are you made of ? Podcast

23:05

.

23:05

Yeah .

23:05

Right . There was two things that I

23:07

took from him when

23:10

I was about to launch my podcast . The first one

23:12

was that if

23:14

you can get known across the country

23:16

or across the world , you'll get

23:18

known local . That just happens

23:20

by default . The other thing

23:22

is he just said get started

23:24

. Like don't procrastinate , just get

23:26

started . In fact , when I talked

23:29

to him and I said , oh well , I've looked all these episodes

23:31

start in January , he was like why

23:33

, why did you give yourself

23:35

all that time to talk yourself out of it ? Like

23:38

, if I wish you , I would just get started tomorrow , which

23:40

I didn't Because

23:43

I was kind of committed to just

23:45

using the podcast studio

23:48

and all that jazz . But the

23:50

core of it was like you just get

23:52

in there and the main thing he was trying to say

23:55

is go in and really

23:57

screw up . A bunch of times you got

23:59

to figure it out by screwing up . Like you're going

24:01

to the amount of episodes

24:03

and Brooke could attest to this the

24:06

amount of episodes that I did when I first

24:09

started recording my own . I

24:11

have like four episodes I can't even use Because

24:14

I recorded the audio like

24:17

in the headphones . It sounded great . Where

24:20

it recorded it was like Butchered

24:22

, butchered On my end not

24:25

the guest . But

24:27

no , it was . And

24:30

that's the worst feeling , because then , you bring . If

24:32

we end this episode and the audio is screwed up

24:34

, I'm going to have to apologize . I get it .

24:36

Because you made it from Florida and came

24:38

in . I get it every time , Like whenever

24:41

I'm filming an episode . I get done and I go check the camera , Like

24:43

did it record the whole time . Yes , you

24:45

know , I haven't had that issue yet One . I

24:47

lost like seven minutes in one episode , maybe

24:49

two episodes , but those are still in editing

24:52

phase . But yeah , no , I know the

24:54

fear and I'm just grateful

24:56

that hasn't really happened to me yet , but

24:58

I'm sure it will at some point .

25:00

Yeah , I'll never do it . Yeah , well , as long as

25:02

Brooke hit record in there , we're good .

25:04

Let's hope so .

25:05

Yeah , well , I can tell the red light

25:07

is on , so I think we're solid . But

25:10

so I am curious , like

25:12

, where do you

25:14

see this going ? And I am kind of curious

25:16

of how

25:18

this plays into , like , and

25:21

you kind of hit on it that you know it's that ultimately

25:23

it's the exposure , yeah , yeah , the

25:25

increased eyeballs , or how you can ultimately

25:28

monetize , if you will , yeah , which

25:30

it's kind of what has happened with

25:33

me by having the podcast . Um

25:35

, it became attraction

25:39

marketing , meaning people would reach out to

25:41

me based on the podcast and say can you help me

25:43

with X , y and Z ? And we

25:45

have a ton of things that we do for free , yeah

25:47

, that , like we have certain tools that we get

25:49

for business owners to help increase reviews

25:51

and trial periods of

25:53

our software , things like that . But

25:56

ultimately most

25:58

of my business growth has come from

26:00

having the podcast , because it's

26:03

not even just people who watch

26:05

the show that might be business owners , but

26:08

there would be people that watch the show , that

26:11

see a post on Facebook and

26:13

somebody says , hey , I need somebody to help with

26:15

this and they'll tag me into that post and it

26:17

just , you know , increases that flow .

26:19

Think about from the way of people get to watch

26:21

you for hours and hours and hours and that

26:23

is massive . Because you know , you

26:25

see these offers online or these pictures

26:27

of a business or whatever . You don't know who's actually

26:29

behind that business or who's running

26:31

that business . And I look at

26:33

. You know we've done over the past seven

26:36

weeks , we've done 80,000 hours of consumption

26:38

like we will watch our content . It's

26:41

a lot , and probably you know

26:43

one third of that is me . So

26:46

for you know , 30 , 20

26:48

, some thousand hours people have watched me

26:50

talk over the past less

26:52

than two months . That's insane

26:55

of the amount of branding and just people

26:58

call me up and they know me but I don't

27:00

know them . And

27:02

that's amazing because now it totally flips

27:04

the script . When it comes to a sale , I'm not

27:06

sitting there trying to build rapport . They know everything about

27:08

me . They know my mannerisms , they know

27:10

how I talk , they know my act , like all these

27:12

different things about me . That would take

27:14

, you know , thousands of hours for them to

27:16

learn . They know .

27:18

So it's amazing how much

27:20

that makes an impact on the rapport that you

27:22

have with your community , your clients , your customers

27:24

, your fans , everything , yeah , so

27:27

Well , as we get

27:29

closer to the end of this episode , I

27:32

always like to give every guest the opportunity to kind of

27:34

share a little bit about . You know them

27:36

where they can , you know where people can follow

27:39

you social media , the

27:41

podcast , all of that jazz .

27:43

So I'm going to give you that opportunity

27:45

to just kind of share and yeah , and I want

27:47

to just jump back real quick and answer that question , because you

27:49

said where do I see this going ? And

27:51

I want to go back to Instagram

27:54

. Instagram was

27:57

they released a blue check about six

27:59

months ago and when they released that

28:01

blue checkmark it costs about $15

28:03

a month they made $668

28:06

million in a single day . Yeah , on a

28:08

platform that's completely free , that people

28:10

are highly addicted to , right , which

28:12

is amazing , I have

28:15

over a half billion dollars in a day

28:17

on a free platform . That

28:20

is unbelievable . And if you really

28:22

think , like , how can I replicate

28:25

that in a smaller way ? And

28:28

that's really was the week after

28:30

when I came up with the show , where I was like , how can I entertain

28:32

people , give them something that's highly

28:34

relatable , they love . They're waiting

28:37

for each episode each week , every Wednesday at 5

28:39

pm , but they're

28:41

waiting for that episode to come out and

28:43

then we just entertain them , entertain them

28:45

, entertain them , give them value , value , entertain

28:48

, entertain for months , years

28:50

even . And then maybe we make

28:53

them an offer maybe prime

28:55

energy or whoever comes to us and

28:57

wants to give us $500,000

29:00

million to have their can in every single

29:02

episode Right , which I'm all for

29:04

. Let's do it . So that's really where

29:06

I see this going , as I'm not selling anything

29:08

to anyone . I'm just entertaining

29:11

, creating influence , helping creating

29:13

a community for people to come to Right

29:15

Platform to share on , and

29:17

I see that turning into

29:19

that mini Instagram almost , and the way people

29:22

are addicted to it . They want more , they love

29:24

it Right and they can't get enough .

29:25

It's very cool .

29:26

But a little bit about me . I mean , I grew up right

29:29

up here in Delaware .

29:31

Oh , you grew up . I thought you grew up in Maryland

29:33

, for sure .

29:33

No , no , no , Right outside Greenwood , delaware , Really

29:36

, yeah , yeah , my family is technically like Mennonite , which

29:39

is wild enough . I went

29:41

to Greenwood Mennonite School . Well , I was

29:43

home school for seven years . Hope

29:45

, food out dumpsters , family was split

29:47

up , All sorts of craziness

29:49

going on . Went to Mennonite School as

29:52

a year behind , went there at seventh grade

29:54

, barely made it through . I was like I ain't got

29:56

no money for college and not smart enough to go to college

29:59

. So I went straight to the military , actually

30:01

joined the military , the army , during my senior year

30:03

, left two weeks after high school , shipped out to

30:05

the army as infantry , for I was in eight years

30:07

, total infantry for five years . I recruited for three

30:09

years about three and a half years

30:11

into the army . I got my confidence

30:14

up , leadership ability , had my own

30:16

team and everything . But then

30:18

I was like man , I'm broke . I forgot this money

30:20

thing . I met a girl . Things were getting serious

30:22

. So her dad , who was

30:24

my first mentor , gave me the book Rich Dad , Poor

30:26

Dad , and that that's the

30:28

one that always , that's the one that doesn't . And

30:32

that book changed everything for me . It taught me I didn't have to be

30:34

a lawyer or a doctor or some sort of high

30:36

academically gifted person to become wealthy

30:38

.

30:38

I was handed that book , probably , if

30:40

I'm guessing around the same age as like 19

30:43

, 20 years old .

30:44

Yeah , yeah , same thing Changed

30:46

everything and so I just became obsessed with you , know business

30:49

and making money and learning and just how all

30:51

this stuff works , cause I wasn't taught any of it growing

30:53

up . You had tons of bad beliefs

30:55

and mindset about money and success

30:57

and all these different things , and so I

30:59

became obsessed with it , did that for about two

31:02

years . I just Uber did the army , uber

31:04

did the army , saved up all my money , invested

31:06

, invested , eventually got a coach . That's

31:08

where everything really changed , cause then I started getting

31:11

into financial advising hated

31:13

it , didn't like it at all quickly became a realtor

31:16

Because during that time I started buying up real estate , investing

31:18

properties and whatnot . I was like

31:20

these realtors are making a bunch of money and I'm

31:22

just giving it to them , like I should probably give them a

31:24

real estate license . Got real estate license

31:27

, did about 54 transactions in my first

31:29

18 months , so like went crazy

31:31

with that as well . It's still recruiting . Actually , I

31:34

got a sales course because I was a horrible

31:36

recruiter . I got a sales Tony

31:39

Robbins or something . Sales course , became top recruiter

31:41

in like three months after doing that , beat 400

31:43

recruiters . It was awesome . So

31:45

then I had a bunch of times , so I started selling a bunch of

31:48

real estate and that

31:50

went amazing and then got involved with grants

31:52

. I really wanted to be a coach just

31:54

because my coach had pushed me towards

31:56

all these things and really helped me and led me

31:58

to make in and craft

32:01

on the money and I was like this is awesome and so I wanted

32:03

to do that for others . And then

32:05

, long story short , started coaching with

32:07

Grant . Now I'm one of their top three elite coaches

32:10

in the world . There's only about 40

32:12

, some of us total , but I love doing it

32:14

. Got about 40 clients with Grant , love

32:17

taking care of them for right now . Obviously , a

32:19

lot of my time goes towards that and

32:21

then the rest of my time goes towards podcasts , just

32:23

from a constant promotion , constantly

32:26

finding new guests and people to come on , and

32:28

those are my two focuses right

32:31

now . Just coach the best coach

32:33

I can for Grant . Pump podcasts

32:35

like crazy , get the best guests , the best

32:37

scenes , everything you know going wild

32:39

. I know you were talking about

32:41

earlier some of the upcoming shows that

32:43

we have and we got some awesome

32:46

, awesome stuff coming up that people are not anticipating

32:49

, not expecting , so very

32:51

excited to drop some of that content

32:53

and it's highly entertaining , to say the least

32:55

. Very cool .

32:56

Well , I look forward to tuning into it . So

32:59

everybody who's you know

33:01

whether you're listening to it or you're watching this episode

33:03

. If you want to get like

33:06

connected with Luke , you want to check out

33:08

the podcast , the dating

33:10

files , or if you want to follow him on social media

33:12

, on LavaHopPodcastcom

33:16

, if you just go there you'll see a little

33:18

search icon . If you search for Luke , we're going

33:20

to have a full bio on

33:22

there . We'll also have links

33:24

for this episode in

33:26

both audio and video . But

33:29

I definitely encourage you to go check out his podcast

33:32

. I'm sure that you're going to find at

33:34

least one that's entertaining enough

33:36

to kind of hook you in . Or check

33:38

him out on TikTok and Instagram , because some

33:40

of the clips are a nice little sizzle

33:43

reel just to kind

33:45

of get you like in sync with

33:47

what it is that he's putting out there from

33:50

the episodes that I've seen . Highly entertaining

33:52

it is , so I

33:54

would definitely encourage checking it out

33:56

. But with that , luke , I

33:58

appreciate you making the trip up , you

34:01

know . Congratulations on your success , thank

34:03

you .

34:04

Thank you for having me . This is amazing what you guys put together

34:06

. I mean , keep doing it . I've learned so much from just

34:08

your setup today and I'm sure anyone

34:11

that comes in here is going to learn from you anyone you get to work

34:13

with . So you guys , you better be hitting

34:15

them up , because this is amazing . This

34:17

took me tons of trial and error

34:19

to put together not even one-tenth

34:22

of this . So keep

34:24

doing it . It's amazing what you guys are doing .

34:27

Well , just watching what you've been doing

34:29

at your early start

34:31

, very impressive , I

34:34

think . It's like anything else . You know you got to

34:36

start somewhere . You know , when I first started

34:39

, when I took

34:41

the studio in-house , I

34:43

started with a Canon M50 , which

34:46

is a $600 camera and

34:48

a 50 millimeter lens and

34:50

a podcasting platform that

34:53

pulls the guest in virtually

34:55

and we pushed out

34:57

probably 50 episodes like that . But

35:01

I will say , having the studio

35:03

I think has more value

35:05

in terms of

35:07

when we start pushing out episodes . I

35:09

think it's just something better about it

35:11

being in-person things

35:14

like that .

35:14

It's a little bit . It's saturated marketude . Now

35:16

everybody has a virtual podcast and so when you can

35:18

do it in-person and have that HD

35:20

quality to it , that adds a lot

35:23

to the show .

35:24

I agree , definitely Great , very cool . Well

35:26

, again , go check out Luke . Even

35:29

if you're not into dating and you're just happily

35:31

married , I'd say go check him out .

35:33

If you're happily married , it's going to give you the drama

35:36

that you don't have anymore . You want to just lean

35:38

into , but you don't have to actually experience

35:40

.

35:41

Yep , and if you're business-minded

35:43

, I check out some of his other content as well

35:46

. So I think you'll be highly impressed

35:48

, but go ahead and check

35:50

them out Again . We'll have links to pretty

35:52

much every social media feed that he has

35:55

right on the LavaHotPodcastcom

35:57

. Just search for Luke . You'll be able to find

35:59

him With that .

36:00

Yeah , thanks , you've been listening to the

36:02

LavaHotPodcast with Joseph

36:04

Connell Jr . Do you want to level up

36:06

your business ? Then visit us at golavahotcom

36:10

for a free marketing analysis . Yeah

36:14

, buddy , you already know , let's

36:16

go Master

36:18

.