Jess Collen took an unconventional path to becoming an attorney and co-founding a firm with his wife. They started their careers by first building a retail business together. They continued to run it during law school and even afterwards, while rising up through the ranks at a law firm in Manhattan. When they launched their firm in 1996, their business experience enabled them to hit the ground running. And they found they could also relate very well to the issues their clients faced. Today they handle IP work for top brands.