Local Service Ads are an awesome way for attorneys to generate high-quality leads. Local Service Ads - https://ads.google.com/local-services-ads/Contact Jason - https://lawfirmppc.com/

025: Getting Comfortable With Bad Leads From Good Keywords

Jan 2nd, 2023 20m 54s

Bad leads come from the best keywords, it's just a part of search advertising. If you can get comfortable with this and take advantage of the high-volume keywords, then you can have a ton of success as an attorney advertising on search with Goo

024: Attorney Pay Per Click Ads That Work (Easy Formula For Success)

Jul 22nd, 2022 12m 24s

This is my three step formula for amazing Google Ads ad copy that generates new leads and more clients.Contact Jason - https://lawfirmppc.com/

023: 4 Easy Ways Attorneys Can Get More Leads In Google Ads

May 19th, 2022 25m 15s

Here are four easy things that attorneys can do in Google Ads to get more leads.Partner NetworkStrong BidWide Schedules and LocationsBroad KeywordsContact Jason - https://lawfirmppc.com/

022: What Attorneys Need To Know About The Broad Match Updates In Google Ads

May 15th, 2021 21m 53s

Broad match targeting in Google Ads has changed. These updates are huge and will have a big impact on the performance you get from broad match keywords as well as the way you should be managing broad match keywords. Jason covers what these upda

022: What Attorneys Need To Know About The Broad Match Updates In Google Ads

May 15th, 2021 21m 53s

021: Attorney Website Mistakes That Will Ruin Your Bounce Rate

Feb 16th, 2021 28m 20s

Jason talks about bounce rate, the idea of giving website visitors what they want, and avoiding the things they don't want. If you avoid these simple mistakes you can lower your bounce rate and get more value from your website traffic.Contact J

020: Will The Streaming Wars Destroy Television Advertising For Attorneys?

Oct 14th, 2020 20m 37s

Will the streaming wars end the ability to advertise on TV? Whether or not that happens, creating content on YouTube is a tremendous opportunity for attorneys to grow their brand awareness and get more clients. YouTube is the world's second lar

019: What are you going to do about losing 40% of your search terms?

Sep 17th, 2020 28m 2s

Here's how I'm handling this change in Google Ads.Say hi - https://lawfirmppc.com/

018: Two Easy Website Tips For Attorneys

Aug 22nd, 2020 16m 47s

This week Jason walks through two easy website tips for attorneys that can increase their chances of success online. The first tip has to do with making sure all phone numbers are clickable on the mobile version of your website. And the second

017: The Three Types Of Keywords Presented With Example For Attorneys

Jul 3rd, 2020 19m 2s

There are three types of keywords in Google Ads that attorneys will encounter: red, yellow, and green. Knowing how to identify and categorize keywords and search terms in Google Ads, and then knowing how to handle those keywords, is what's need

016: Call Only Ads Have Changed!

Apr 30th, 2020 17m 30s

This week Jason talks a new feature that has been added to call only ads in Google Ads, which are now called call ads. Jason also gives some budget advice for the upcoming month. And he shares an article about how there have been more fatal car

015: Two Ways Attorneys Can Get Attention With Online Marketing

Apr 17th, 2020 18m 28s

Getting attention is very important. When you get someone's attention, your level of importance to them rises. And when you're important to someone, you can persuade them and win their business. Two ways to get attention with online marketing a

014: Flexible Google Ads Budget Options For Attorneys During These Strange Times

Apr 7th, 2020 21m 41s

Welcome back to the Law Firm PPC podcast! Lots of advertisers are pulling back on advertising because of the coronavirus, and that includes some law firms. But you don't have to completely turn off your Google Ads account. Instead, there are so

013: Two Tips For Surviving Coronavirus Hell

Mar 15th, 2020 17m 43s

Coronavirus sucks. It's affecting every industry to some extent, attorneys advertising on Google included. In this episode Jason shares some advice on how to avoid accidentally getting clicks from unwanted Coronavirus-related traffic, and he al

012: How To Deal With Heavy Competition On Google Ads

Feb 24th, 2020 32m 48s

This week Jason shares some thoughts on a brief existential crises he had and how he's dealing with it, his gravity theory of Google Ads and how to deal with situations where competitors are bidding a lot on Google Ads, and also a cool segmenti

011: Grow Your Market Share With A Higher Clickthrough Rate

Jan 25th, 2020 32m 12s

This week on the show Jason talks about the importance of clickthrough rate and how a high clickthrough rate can help your grow your market share as well as give you more options with your bidding decisions. Big things can happen with a strong

010: Online Marketing Mindset Tips For Attorneys

Jan 10th, 2020 31m 6s

Welcome back to the Law Firm PPC podcast. This week on the show Jason shares six online marketing mindset tips for attorneys. He discusses SEO vs PPC, small advertising budgets, sticking to a budget, focusing on search terms, Bing, and the impo

009: Attorney PPC Ad Copy Tips

Nov 5th, 2019 23m 21s

Jason shares some Google Ads ad copy tips. And he talks about two factors that make a search engine ad effective. Thanks for listening and enjoy the show!The 2 Crucial Parts To Attorney PPC Ads - https://lawfirmppc.com/the-2-crucial-parts-to-at

008: Running PPC Ads On Saturdays

Oct 8th, 2019 20m 11s

One of the most common questions I get from attorney clients is should we run ads on Saturdays? We answer that question in today's episode. Thanks for listening and enjoy the show!Check out our website - https://lawfirmppc.com/

007: Start Your Attorney PPC Campaign Today!

Sep 11th, 2019 21m 3s

"More is lost by indecision than wrong decision." - Tony SopranoIt's true. When it comes to attorney PPC campaigns, more is lost by indecision than wrong decision, at least when it comes to deciding to start a campaign. Attorneys should start t

006: Search Terms Advice For Attorneys

Aug 29th, 2019 24m 26s

Attorneys get frustrated with AdWords and Bing. Why? Because they turn on their search engine ads, they see business pick up, but at the same time they know they must be wasting a lot of money too because something just doesn't seem right about

005: Insights from A Recent PPC Sales Call With Criminal Defense Attorneys

Aug 8th, 2019 19m 40s

Recently I had a sales call with two criminal defense attorney that are interested in hiring me to manage their Google Ads PPC campaigns to help them get more clients. These attorneys are not experts in PPC marketing, but they understand it fro

004: Talking Law Firm Websites With LawLytics CEO Dan Jaffe (Interview)

Jul 24th, 2019 31m 37s

Rothman PPC For Lawyers welcomes LawLytics founder and CEO, Dan Jaffe, for a discussion about all things related to law firm websites. We talk about must-haves for attorney websites, common mistakes attorneys make with their websites, how great

003: PPC Marketing Strategies For Lawyers (Must Listen Interview With Jacob Baadsgaard)

Jun 28th, 2019 36m 41s

Get a free PPC proposal from Disruptive Advertising - https://www.disruptiveadvertising.com/Follow Jacob on Twitter - https://twitter.com/jakebaadsgaardSubscribe to the Rothman PPC For Lawyers Podcast - https://podcasts.apple.com/us/podcast/rot