You can spend all the money in the world on marketing - but if your intake team is not dialed in, your marketing budget has gone to waste. Associate and intake manager at West Coast Trial Lawyers, Liana Khachatryan oversees 15 offices and intake teams across California. One of the most successful personal injury and employment firms, the team consists of over 100 staff and 20 attorneys.Today, we discuss finding the practice area that best suits your lifestyle, how to vet calls and accepting the cases that fit with the business model. And she explains how doing it messy and figuring it out along the way is often the best policy.Whats In This Episode?

Who is Liana Khachatryan?

How did she know that personal injury was the right fit?

How does she manage the intake teams across 15 locations?

Why does she assign an 'on call' attorney 24/7?

How does she manage the raw emotions that come with being a personal injury attorney?

How does her team replicate positive first impressions, client to client?